We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Shopify
However, among the names that gets drifted around when discussing email marketing software is GetResponse.
It is among those tools that has been around considering that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to use for your service.
What is GetResponse? GetResponse Shopify
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount to NGOs.
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unrestricted number of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 customers.
- Max – custom prices
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to arrange a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, through a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to construct complex autoresponder series based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which automatically sends out suggestion emails to your website visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order verification e-mails.
- SMS marketing – the alternative to send marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its key rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty decent functions – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a excellent way to try the item out and to start with email marketing especially if you have a small list and just wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a good method to attempt the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique aspects like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
Once you create a free account, you can directly begin developing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying choices are shown when you require them. It‘s all extremely intuitive.
Old-fashioned HTML code fans can start based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an choice for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you want, fundamental colors, and so on. The primary modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the exact same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve developed a circulation where my new clients get 2 emails in two days. For my convenience, I separate clients who clicked on my email. Once the campaign begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete consumer journeys. Create your own automation, construct client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. When you‘ve selected your lead magnet, you can develop out your funnel.
The whole funnel building process is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to choose greater plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly produce a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently provides 198 design templates. To be truthful, I ‘d stick to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after playing around a bit you‘ll quickly understand what is what and grab the best components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as many variations as you desire, in addition to forms and thank-you pages. GetResponse Shopify
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more elegant features. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To review an email marketing platform you have to take a look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of individuals, however delving into its virtues and defects will assist reveal whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, strolling you through the process of developing your very first email project with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, useful, and quick to respond to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many benefits for users. Support and transform leads with extremely targeted projects. Construct engagement and consumer loyalty through relevant messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anybody can establish an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions likewise enable innovative division. Create lists of subscribers with comparable qualities or habits, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are more likely to react and take action.
Freedom to design: GetResponse allows you to develop professional-looking emails with ease. Users enjoy the vast number of email design templates available, however you can likewise utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and recycle style components from emails that have achieved success in the past. In any case, it‘s simple to make your e-mails stick out, even with restricted or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of specific subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you carry out a new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, especially with job management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t automatically develop mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors separately. This looks like a huge miss, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you usually don’t wish to have to phone somebody or fill out a type and await an response. That‘s why live chat is such a helpful tool for software support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can fix more complicated problems.
Assist Center
While live chat is the primary support option available, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can pick to:
- Fill out a quick kind to email GetResponse
- Search material in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the consumer assistance options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise help you enhance your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while terrific, lots of entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars feature. This places a big constraint on numerous businesses, however specifically huge ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a huge concern, the reality that much of the GetResponse combinations count on Zapier is hardly perfect.
We recommend giving the complimentary trial a spin. The platform has a lot to provide if you select the right plan for you. GetResponse Shopify