We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse And Thrive
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around since forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you need to be able to identify if GetResponse is effective enough to use for your business.
What is GetResponse? GetResponse And Thrive
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an limitless number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – customized rates
- Max2 – customized rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to set up a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, through a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct complicated autoresponder series based upon user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which instantly sends out tip emails to your site visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation emails.
- SMS marketing – the alternative to send out marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its key rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some pretty decent features – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a excellent way to attempt the product out and to get going with email marketing especially if you have a little list and simply want to send newsletters sometimes to it. | Even so, the complimentary plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a small list and simply desire to send out newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Include unique components like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
When you create a free account, you can directly begin developing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing alternatives are shown when you need them. So it‘s all very instinctive.
Old-fashioned HTML code fans can start based on an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you decide the structure and appearance of your email. Establish the number of columns you want, standard colors, and so on. The primary editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly utilize the very same components for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like regular newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my new clients. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you desire.
For this email project, I‘ve produced a flow where my brand-new clients get two e-mails in two days. For my convenience, I separate customers who clicked on my email. When the campaign begins, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop total customer journeys. Create your own automation, develop consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the design template, modify your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential stats to monitor your project‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to opt for greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will immediately create a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m looking to offer a product, I can include a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently offers 198 design templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After choosing a landing page design template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you desire, along with forms and thank-you pages. GetResponse And Thrive
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To evaluate an email marketing platform you need to look at client assistance and rates plans.
GetResponse: The Great and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, however diving into its virtues and flaws will help expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding process, walking you through the procedure of building your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are educated, practical, and quick to react to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous benefits for users. Support and convert leads with extremely targeted campaigns. Build engagement and client commitment through appropriate messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can set up an sophisticated automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also enable sophisticated division. Develop lists of subscribers with comparable qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that recipients are more likely to respond and act.
Liberty to create: GetResponse permits you to produce professional-looking emails with ease. Users love the vast variety of email design templates offered, however you can likewise use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and reuse design components from emails that have actually achieved success in the past. In either case, it‘s simple to make your e-mails stand apart, even with restricted or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of specific customers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Combination restrictions: When you execute a brand-new tool, you desire something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a big help, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Therefore, you need to design the landing page view for mobile visitors separately. This looks like a huge miss, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to include more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional assistance options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you typically don’t want to have to phone someone or fill out a type and wait on an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can solve more complicated problems.
Assist
While live chat is the primary assistance option on offer, a quick click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Fill out a fast form to email GetResponse
- Browse product in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer support alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise assist you improve your total marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while excellent, lots of business owners would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars include. This positions a huge restriction on numerous services, however specifically huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a big issue, the fact that much of the GetResponse combinations count on Zapier is hardly ideal.
We suggest providing the complimentary trial a spin. The platform has a lot to offer if you pick the best plan for you. GetResponse And Thrive