We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Constant Contact Versus GetResponse
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to use for your service.
What is GetResponse? Constant Contact Versus GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unrestricted variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – customized rates
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to schedule a demo, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, through a trial that you can access here.
Secret differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to develop complex autoresponder series based on user behaviour) is just totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends out suggestion emails to your website visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification emails.
- SMS marketing – the option to send marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its crucial competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty good features – the plan lets you access core email marketing functions, the full series of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a excellent way to try the item out and to start with email marketing particularly if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the totally free plan represents a good way to try the item out and to get going with email marketing specifically if you have a little list and just want to send newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Include special elements like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my very first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
When you create a complimentary account, you can directly start designing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing alternatives are revealed when you require them. So it‘s all really instinctive.
Old school HTML code fans can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and look of your email. Set up the number of columns you desire, standard colors, etc. The primary modifying is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the very same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like normal newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my brand-new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks remarkable. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I have actually created a circulation where my brand-new consumers get 2 e-mails in two days. Then, for my convenience, I separate clients who clicked my email. As soon as the project starts, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build total customer journeys. Create your own automation, build customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can develop out your funnel.
The entire funnel structure process is directed. You get recommendations of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, modify your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to go with higher plans.
I love that I can create a entire funnel in one dashboard, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will automatically generate a tailored website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 design templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After picking a landing page design template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and grab the right aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as numerous versions as you desire, along with forms and thank-you pages. Constant Contact Versus GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more fancy features. If GetResponse can provide their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story doesn’t end here. To examine an email marketing platform you have to look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of individuals, however diving into its virtues and flaws will help reveal whether it is a good suitable for your business in particular.
What GetResponse Is Good At
GetResponse is created to help you develop and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, walking you through the procedure of building your first email project with practical videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, handy, and fast to react to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous advantages for users. Nurture and convert leads with highly targeted projects. Develop engagement and consumer loyalty through relevant messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can set up an innovative automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation functions likewise enable innovative segmentation. Create lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are most likely to react and act.
Freedom to design: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the vast number of email templates available, however you can likewise use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and reuse design elements from emails that have actually succeeded in the past. In any case, it‘s simple to make your emails stick out, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of private customers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you carry out a brand-new tool, you desire something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with project management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big help, however GetResponse‘s tool does not instantly produce mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors separately. This looks like a huge miss, given that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you usually do not wish to need to phone somebody or fill out a type and wait on an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can resolve more complex issues.
Help
While live chat is the main assistance choice on offer, a fast click of the enigma button on the homepage takes you to the extra help alternatives. You can choose to:
- Submit a quick kind to email GetResponse
- Browse product in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the customer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just help you get the most out of GetResponse, they also help you enhance your total marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation feature is more advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat option and while excellent, lots of business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This puts a huge restraint on lots of organizations, but particularly big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a huge problem, the fact that many of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you select the right plan for you. Constant Contact Versus GetResponse