We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Stripe WordPress GetResponse
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is effective enough to utilize for your company.
What is GetResponse? Stripe WordPress GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their totally free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unrestricted number of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – custom-made pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to set up a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, by means of a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder series based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which immediately sends out tip emails to your website visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification e-mails.
- SMS marketing – the choice to send out marketing text is just available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some beautiful good features – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a great way to try the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters occasionally to it. | Even so, the complimentary plan represents a good method to attempt the item out and to get going with email marketing especially if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique aspects like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my first email within 10 minutes and it felt truly intuitive.
Style your very first email with GetResponse.
Once you create a complimentary account, you can directly begin developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying choices are shown when you require them. It‘s all very user-friendly.
Traditional HTML code enthusiasts can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the very same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to invite my new customers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as lots of emails and conditions as you want.
For this email campaign, I have actually created a flow where my new consumers get 2 e-mails in two days. For my benefit, I separate consumers who clicked on my email. When the campaign starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete customer journeys. Create your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you‘ve selected your lead magnet, you can construct out your funnel.
The whole funnel structure process is directed. You get suggestions of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page template. Smart! Stripe WordPress GetResponse
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, modify your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to opt for higher plans.
I love that I can design a entire funnel in one control panel, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will instantly create a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 templates. To be honest, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. However after playing around a bit you‘ll rapidly know what is what and get the ideal elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as lots of variations as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant features. If GetResponse can offer their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into consumers. The story does not end here. To examine an email marketing platform you have to look at consumer support and rates plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of people, however delving into its virtues and flaws will assist expose whether it is a great suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, walking you through the process of developing your first email project with practical videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are experienced, helpful, and quick to respond to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous benefits for users. Support and convert leads with extremely targeted campaigns. Develop engagement and customer loyalty through pertinent messaging. And produce landing pages to collect tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost any person can establish an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions also permit innovative segmentation. Create lists of subscribers with similar qualities or habits, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are more likely to react and take action.
Liberty to develop: GetResponse enables you to produce professional-looking e-mails with ease. Users enjoy the large variety of email templates readily available, however you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and reuse style components from emails that have succeeded in the past. In either case, it‘s easy to make your emails stand apart, even with minimal or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of private subscribers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Combination restrictions: When you execute a brand-new tool, you want something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, however GetResponse‘s tool does not immediately create mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors independently. This looks like a big miss, given that a lot of of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you typically do not want to have to phone somebody or fill out a form and wait on an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complicated issues.
Help
While live chat is the main assistance choice on offer, a fast click of the question mark button on the homepage takes you to the additional aid options. You can select to:
- Submit a quick type to email GetResponse
- Browse product in the Help
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video trips, the Help Center, and all the client support options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is excellent.
Its marketing automation function is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat option and while excellent, numerous company owner would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars feature. This places a big constraint on lots of organizations, but especially huge ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a huge issue, the reality that numerous of the GetResponse integrations rely on Zapier is barely perfect.
We recommend providing the free trial a spin. The platform has a lot to offer if you select the right plan for you.Stripe WordPress GetResponse