We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Instgram Icon GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around because forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must have the ability to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? Instgram Icon GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited variety of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to set up a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days for free, by means of a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder sequences based upon user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which automatically sends out suggestion emails to your site visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order confirmation emails.
- SMS marketing – the alternative to send marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its essential rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty good features – the plan lets you gain access to core email marketing functions, the complete series of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However even so, the totally free plan represents a great way to try the product out and to start with email marketing specifically if you have a small list and just wish to send newsletters sometimes to it. | Even so, the free plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a small list and simply desire to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Include unique elements like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
Once you develop a complimentary account, you can straight start creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the modifying choices are shown when you need them. So it‘s all extremely user-friendly.
Old school HTML code fans can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you decide the structure and appearance of your email. Establish the number of columns you want, basic colors, etc. The primary modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the exact same aspects for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks outstanding. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email project, I‘ve created a flow where my new clients get 2 emails in 2 days. For my convenience, I separate clients who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop complete consumer journeys. Develop your own automation, construct client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel structure procedure is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to opt for higher plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically generate a personalized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently provides 198 design templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After selecting a landing page template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you want, along with forms and thank-you pages. Instgram Icon GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software has more fancy features. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story doesn’t end here however. To review an email marketing platform you need to look at consumer support and prices plans.
GetResponse: The Great and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a premium option for a great deal of individuals, however delving into its virtues and flaws will assist expose whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is created to assist you create and perform impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding procedure, walking you through the procedure of building your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, practical, and quick to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous advantages for users. Support and transform leads with extremely targeted campaigns. Construct engagement and client loyalty through appropriate messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost any person can establish an sophisticated automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation features likewise enable sophisticated division. Produce lists of subscribers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that receivers are most likely to react and do something about it.
Flexibility to design: GetResponse allows you to develop professional-looking emails with ease. Users love the huge number of email templates available, but you can also use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle design aspects from emails that have been successful in the past. In any case, it‘s easy to make your emails stick out, even with restricted or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual subscribers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool does not automatically produce mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors individually. This appears like a huge miss out on, considered that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s basic plan utilized to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you normally do not wish to need to phone somebody or fill out a form and await an response. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a genuine human who can solve more complex issues.
Help Center
While live chat is the main assistance choice available, a quick click of the enigma button on the homepage takes you to the extra help options. You can choose to:
- Fill out a quick type to email GetResponse
- Browse product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Help Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they also help you improve your total marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat choice and while terrific, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars feature. This places a substantial restraint on many services, however especially big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Although not a huge issue, the truth that many of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest providing the totally free trial a spin. The platform has a lot to use if you pick the ideal plan for you. Instgram Icon GetResponse