We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Pro Package
Nevertheless, among the names that gets drifted around when discussing email marketing software is GetResponse.
It is among those tools that has actually been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to determine if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse Pro Package
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unrestricted variety of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – custom pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, by means of a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends out pointer emails to your site visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation emails.
- SMS marketing – the choice to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty decent functions – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a great way to try the product out and to start with email marketing particularly if you have a small list and just want to send newsletters occasionally to it. | Even so, the free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special elements like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future use, design in HTML, or construct your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my very first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
As soon as you create a totally free account, you can straight start creating your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your clients. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying choices are shown when you require them. So it‘s all extremely instinctive.
Old-fashioned HTML code lovers can begin based on an HTML design or code it from scratch, however that isn’t required at all. It is good to understand that there is likewise an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Set up the number of columns you desire, basic colors, and so on. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the same elements for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to regular newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to invite my new customers. I start with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email campaign, I‘ve developed a circulation where my brand-new customers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked my email. As soon as the project begins, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop total customer journeys. Create your own automation, build consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel building procedure is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the template, modify your copy and style, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to opt for greater plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly produce a individualized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently uses 198 design templates. Although to be sincere, I ‘d stay with the newest 100 design templates, a few of the older ones … look really old.
After picking a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after playing around a bit you‘ll quickly understand what is what and grab the right elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you want, in addition to forms and thank-you pages. GetResponse Pro Package
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software has more fancy features. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story does not end here though. To review an email marketing platform you need to take a look at customer assistance and rates plans.
GetResponse: The Great and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however delving into its virtues and defects will help expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is developed to assist you develop and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional guided onboarding procedure, walking you through the process of constructing your very first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, practical, and quick to react to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various benefits for users. Nurture and transform leads with extremely targeted projects. Build engagement and customer commitment through relevant messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can establish an advanced automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions likewise allow for sophisticated segmentation. Develop lists of subscribers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to respond and act.
Liberty to design: GetResponse permits you to produce professional-looking emails with ease. Users like the large number of email design templates offered, however you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse design elements from emails that have actually achieved success in the past. In either case, it‘s easy to make your e-mails stand apart, even with restricted or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of specific customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack easily. Sadly, this is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with task management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a huge assistance, however GetResponse‘s tool does not immediately create mobile-friendly variations. Therefore, you have to create the landing page view for mobile visitors individually. This seems like a huge miss out on, given that a lot of of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan used to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you typically do not wish to need to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk to a genuine human who can resolve more complicated issues.
Assist
While live chat is the main assistance option available, a quick click of the question mark button on the homepage takes you to the additional help choices. You can pick to:
- Complete a fast kind to email GetResponse
- Browse product in the Aid Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Aid Center, and all the consumer support choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation function is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat choice and while excellent, lots of business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This puts a big restriction on many businesses, however especially huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a huge concern, the truth that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to offer if you choose the ideal plan for you. GetResponse Pro Package