We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Open Rate Stats On GetResponse
However, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It is among those tools that has actually been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should be able to identify if GetResponse is powerful enough to use for your business.
What is GetResponse? Open Rate Stats On GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an endless variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – custom rates
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative features (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month for free, via a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to build intricate autoresponder sequences based upon user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which instantly sends pointer emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its crucial rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some beautiful good functions – the plan lets you gain access to core email marketing features, the full range of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But even so, the totally free plan represents a excellent way to attempt the item out and to start with email marketing particularly if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the complimentary plan represents a good way to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique elements like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
As soon as you produce a free account, you can straight begin creating your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you choose a template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing choices are revealed when you require them. So it‘s all very user-friendly.
Traditional HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is good to know that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Establish the number of columns you want, basic colors, etc. The main modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the exact same components for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to welcome my brand-new consumers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my brand-new customers get two e-mails in two days. For my convenience, I separate consumers who clicked on my email. Once the campaign begins, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build complete customer journeys. Produce your own automation, build client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel building procedure is guided. You get recommendations of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the design template, fine-tune your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with greater plans.
I adore that I can create a entire funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically produce a personalized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 design templates. Although to be truthful, I ‘d adhere to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. But after messing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you desire, along with forms and thank-you pages. Open Rate Stats On GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story does not end here though. To examine an email marketing platform you have to take a look at client assistance and prices plans.
GetResponse: The Excellent and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, however diving into its virtues and flaws will help expose whether it is a great fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you create and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, strolling you through the process of constructing your very first email project with useful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, useful, and fast to respond to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous benefits for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and client loyalty through relevant messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anybody can establish an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features also allow for innovative segmentation. Develop lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization means that receivers are most likely to respond and do something about it.
Freedom to create: GetResponse permits you to produce professional-looking emails with ease. Users like the large variety of email templates offered, however you can likewise utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle design aspects from emails that have actually been successful in the past. In any case, it‘s easy to make your emails stick out, even with limited or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your company.
Integration restrictions: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. Sadly, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with task management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool does not automatically produce mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To unlock innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you normally do not wish to have to phone someone or fill out a kind and await an answer. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can resolve more complex problems.
Assist Center
While live chat is the primary support choice available, a fast click of the question mark button on the homepage takes you to the extra aid options. You can choose to:
- Fill out a quick kind to email GetResponse
- Browse product in the Aid
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video trips, the Help Center, and all the customer support choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also assist you enhance your general marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation feature is advanced than most other options on the market. Its email marketing, reporting, and landing page/form builders are also quite efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while great, numerous company owner would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars include. This positions a big restriction on lots of businesses, but specifically big ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a huge concern, the reality that many of the GetResponse integrations rely on Zapier is barely ideal.
We suggest giving the free trial a spin. The platform has a lot to use if you pick the best plan for you. Open Rate Stats On GetResponse