We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Segment Email Subscribers GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around given that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to use for your service.
What is GetResponse? How To Segment Email Subscribers GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental division, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to schedule a demo, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days for free, by means of a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to develop intricate autoresponder sequences based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends reminder emails to your website visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification emails.
- SMS marketing – the option to send marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty decent functions – the plan lets you access core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to try the product out and to start with email marketing particularly if you have a little list and just wish to send newsletters periodically to it. | Even so, the complimentary plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and simply want to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include special components like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my very first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
Once you develop a complimentary account, you can directly start designing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying alternatives are shown when you require them. So it‘s all really user-friendly.
Old school HTML code enthusiasts can start based on an HTML design or code it from scratch, but that isn’t required at all. It is excellent to know that there is also an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you decide the structure and look of your email. Establish how many columns you want, fundamental colors, etc. The primary modifying is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to welcome my brand-new clients. I start with pre-made automation template. And after a few clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can include as many emails and conditions as you desire.
For this email campaign, I‘ve produced a circulation where my brand-new customers get two e-mails in two days. Then, for my benefit, I separate consumers who clicked on my email. Once the campaign starts, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Create your own automation, build client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel structure process is guided. You get ideas of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the template, modify your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to select higher plans.
I adore that I can design a entire funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly create a tailored website.
Other website building options consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m seeking to offer a item, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 templates. Although to be honest, I ‘d stay with the newest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and grab the best components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you want, along with forms and thank-you pages. How To Segment Email Subscribers GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can give their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here. To examine an email marketing platform you have to look at customer support and rates plans.
GetResponse: The Great and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, however diving into its virtues and flaws will help expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, strolling you through the process of building your very first email project with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are experienced, practical, and fast to react to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous benefits for users. Support and convert leads with extremely targeted projects. Develop engagement and customer commitment through appropriate messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost anybody can establish an sophisticated automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise allow for innovative segmentation. Create lists of subscribers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of customization means that recipients are most likely to react and take action.
Liberty to design: GetResponse permits you to create professional-looking e-mails with ease. Users enjoy the large number of email design templates available, however you can likewise use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse style components from emails that have succeeded in the past. Either way, it‘s easy to make your emails stand apart, even with restricted or no style skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of private customers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a big assistance, however GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Therefore, you have to create the landing page view for mobile visitors independently. This looks like a huge miss out on, given that numerous of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is tough to use on mobile. Aside from making small, simple changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s basic plan utilized to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you typically don’t want to need to phone someone or fill out a type and wait on an response. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can solve more complex problems.
Assist Center
While live chat is the main assistance alternative on offer, a fast click of the enigma button on the homepage takes you to the additional help choices. You can pick to:
- Submit a quick type to email GetResponse
- Browse material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video tours, the Assistance Center, and all the consumer support choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they also assist you enhance your total marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than many other options on the market. Its email marketing, reporting, and landing page/form home builders are also rather effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat alternative and while terrific, many company owner would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This positions a big restraint on numerous organizations, but specifically big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Finally, although not a big issue, the reality that a lot of the GetResponse integrations count on Zapier is barely perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you pick the ideal plan for you. How To Segment Email Subscribers GetResponse