We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Godaddy & GetResponse
Nevertheless, among the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must be able to identify if GetResponse is powerful enough to utilize for your service.
What is GetResponse? Godaddy & GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an limitless number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – custom-made rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to arrange a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, via a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to construct complex autoresponder sequences based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends reminder emails to your site visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification e-mails.
- SMS marketing – the alternative to send out marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its crucial competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some lovely decent functions – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However even so, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing particularly if you have a small list and just want to send out newsletters sometimes to it. | Even so, the free plan represents a excellent method to try the product out and to get going with email marketing specifically if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique aspects like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can conserve design templates for future use, style in HTML, or develop your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you create a complimentary account, you can straight begin creating your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. For example, you can ‘ inform, promote, invite‘ your customers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you choose a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing options are shown when you require them. So it‘s all extremely instinctive.
Old school HTML code enthusiasts can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is good to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Set up how many columns you want, basic colors, etc. The main modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I always use the same components for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like typical newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to invite my new consumers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you want.
For this email campaign, I‘ve produced a flow where my new consumers get two emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. As soon as the project begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete customer journeys. Produce your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel structure procedure is directed. You get tips of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to choose greater plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly produce a customized website.
Other website building options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 design templates. Although to be sincere, I ‘d stay with the most recent 100 templates, some of the older ones … look really old.
After picking a landing page template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you desire, in addition to forms and thank-you pages. Godaddy & GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here. To review an email marketing platform you need to look at customer assistance and prices plans.
GetResponse: The Good and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a premium option for a great deal of individuals, but delving into its virtues and flaws will assist expose whether it is a great suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and carry out impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, walking you through the process of constructing your first email campaign with useful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are experienced, handy, and fast to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to use customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has various benefits for users. Support and convert leads with highly targeted projects. Build engagement and consumer commitment through relevant messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions likewise allow for sophisticated division. Produce lists of customers with comparable qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to react and take action.
Liberty to develop: GetResponse allows you to produce professional-looking e-mails with ease. Users like the huge variety of email design templates offered, but you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle design components from emails that have succeeded in the past. In any case, it‘s simple to make your e-mails stand apart, even with restricted or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of individual customers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Combination restrictions: When you execute a new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big help, however GetResponse‘s tool does not automatically create mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors separately. This appears like a huge miss out on, given that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you normally don’t wish to need to phone someone or complete a form and await an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can resolve more complex problems.
Assist
While live chat is the primary assistance option on offer, a fast click of the question mark button on the homepage takes you to the additional help options. You can pick to:
- Fill out a quick kind to email GetResponse
- Search product in the Aid Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the client support choices, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you improve your total marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than a lot of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We tested the 24/7 live chat option and while terrific, many business owners would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars feature. This puts a substantial constraint on many organizations, but specifically big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Lastly, although not a huge concern, the reality that many of the GetResponse combinations rely on Zapier is barely ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you select the right plan for you. Godaddy & GetResponse