We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Email Marketing Competitor
Nevertheless, one of the names that gets floated around when speaking about email marketing software application is GetResponse.
It is among those tools that has actually been around given that permanently however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse Email Marketing Competitor
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount rate to NGOs.
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GetResponse rates
There are 6 prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an endless number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 subscribers.
- Max – custom rates
- Max2 – custom-made pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to arrange a demo, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month free of charge, through a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct complex autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which immediately sends tip emails to your website visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order verification emails.
- SMS marketing – the alternative to send marketing text messages is just available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some pretty decent features – the plan lets you gain access to core email marketing features, the complete series of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a good way to try the item out and to get going with email marketing specifically if you have a small list and just wish to send out newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing specifically if you have a little list and simply desire to send out newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special components like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Style your first email with GetResponse.
Once you produce a totally free account, you can directly begin designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying choices are revealed when you require them. So it‘s all really user-friendly.
Old-fashioned HTML code lovers can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you want, standard colors, and so on. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the exact same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like normal newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my new consumers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I have actually produced a circulation where my new clients get two e-mails in two days. For my benefit, I separate customers who clicked on my email. Once the campaign begins, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. When you do, you have the power to build complete consumer journeys. Develop your own automation, build consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel building procedure is assisted. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Select the design template, tweak your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for greater plans.
I love that I can design a whole funnel in one dashboard, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly create a individualized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you edit everything on the page. You can alter fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently offers 198 templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After selecting a landing page template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you desire, in addition to forms and thank-you pages. GetResponse Email Marketing Competitor
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story does not end here though. To evaluate an email marketing platform you have to look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium service for a great deal of individuals, however delving into its virtues and flaws will help reveal whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, strolling you through the procedure of building your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are experienced, helpful, and fast to react to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has various benefits for users. Nurture and convert leads with extremely targeted campaigns. Build engagement and customer loyalty through appropriate messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost any person can set up an innovative automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features likewise enable sophisticated segmentation. Create lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that recipients are most likely to react and act.
Flexibility to design: GetResponse allows you to produce professional-looking e-mails with ease. Users enjoy the large number of email design templates offered, however you can also utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and recycle style components from emails that have actually achieved success in the past. In either case, it‘s easy to make your emails stick out, even with restricted or no design skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of individual subscribers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Integration restrictions: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, especially with project management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Therefore, you have to create the landing page view for mobile visitors individually. This appears like a huge miss out on, given that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you usually don’t wish to need to phone somebody or complete a kind and await an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complicated problems.
Assist
While live chat is the main assistance option available, a fast click of the question mark button on the homepage takes you to the additional aid choices. You can choose to:
- Fill out a fast kind to email GetResponse
- Browse product in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video tours, the Help Center, and all the consumer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they also help you enhance your overall marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat choice and while excellent, lots of entrepreneur would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This positions a huge restriction on numerous businesses, however specifically big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Lastly, although not a big issue, the reality that many of the GetResponse integrations rely on Zapier is barely perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to provide if you pick the ideal plan for you. GetResponse Email Marketing Competitor