We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Automate With GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should be able to figure out if GetResponse is powerful enough to utilize for your service.
What is GetResponse? Automate With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – custom rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to arrange a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month for free, by means of a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder sequences based on user behaviour) is just fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which automatically sends out tip emails to your site visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation e-mails.
- SMS marketing – the option to send out marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its key competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some beautiful good functions – the plan lets you gain access to core email marketing functions, the full series of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a excellent way to try the item out and to start with email marketing especially if you have a little list and simply wish to send out newsletters periodically to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include special components like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future use, design in HTML, or construct your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
When you create a totally free account, you can straight start developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing alternatives are shown when you require them. It‘s all very intuitive.
Old school HTML code fans can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to know that there is likewise an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and appearance of your email. Establish the number of columns you desire, basic colors, and so on. The main modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like normal newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my new clients. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I have actually produced a circulation where my brand-new consumers get 2 e-mails in two days. Then, for my convenience, I separate consumers who clicked my email. When the campaign begins, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. When you do, you have the power to construct complete customer journeys. Develop your own automation, construct customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is assisted. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page template. Smart! Automate With GetResponse
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to select higher plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will automatically create a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently uses 198 templates. Although to be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After choosing a landing page design template you can start editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as many variants as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software has more fancy features. If GetResponse can offer their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story does not end here. To review an email marketing platform you need to take a look at consumer support and prices plans.
GetResponse: The Excellent and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of people, however delving into its virtues and defects will help expose whether it is a great fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, strolling you through the procedure of constructing your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are educated, valuable, and quick to react to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Support and transform leads with extremely targeted campaigns. Build engagement and consumer commitment through relevant messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost any person can set up an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features also enable sophisticated segmentation. Create lists of subscribers with comparable qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that receivers are most likely to react and do something about it.
Freedom to create: GetResponse permits you to produce professional-looking emails with ease. Users like the large number of email templates readily available, however you can also utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle design components from emails that have been successful in the past. In either case, it‘s easy to make your emails stand apart, even with minimal or no style abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of individual subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Combination constraints: When you implement a new tool, you desire something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not immediately produce mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors separately. This looks like a big miss, given that a lot of of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you usually do not wish to have to phone someone or complete a type and wait for an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complicated issues.
Assist Center
While live chat is the primary support alternative available, a fast click of the enigma button on the homepage takes you to the additional aid choices. You can choose to:
- Fill out a quick type to email GetResponse
- Search material in the Help Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video tours, the Assistance Center, and all the client support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat alternative and while excellent, many business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This positions a substantial restriction on lots of services, but especially big ones. They are more likely to have a large audience that far surpasses 500 people.
Finally, although not a huge problem, the reality that much of the GetResponse combinations count on Zapier is barely ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to use if you select the ideal plan for you.Automate With GetResponse