We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. How Not To Get Banned By GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must be able to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? How Not To Get Banned By GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their totally free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an limitless variety of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 customers.
- Max – custom-made pricing
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to set up a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days free of charge, through a trial that you can access here.
Secret differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder series based on user behaviour) is just totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which instantly sends out suggestion emails to your site visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification emails.
- SMS marketing – the option to send marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its key rivals‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty decent functions – the plan lets you access core email marketing functions, the full series of templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a small list and just want to send out newsletters periodically to it. | Even so, the free plan represents a excellent method to attempt the product out and to get going with email marketing specifically if you have a little list and just want to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Include unique components like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt truly intuitive.
Style your first email with GetResponse.
Once you produce a free account, you can directly start designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, welcome‘ your consumers. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying alternatives are revealed when you need them. It‘s all extremely intuitive.
Old school HTML code lovers can begin based on an HTML style or code it from scratch, but that isn’t required at all. It is good to understand that there is also an choice for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you desire, fundamental colors, etc. The primary modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like typical newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my new clients get two e-mails in two days. Then, for my benefit, I separate customers who clicked on my email. When the campaign starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total consumer journeys. Create your own automation, develop customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually picked your lead magnet, you can develop out your funnel.
The whole funnel structure process is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Choose the template, fine-tune your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to choose higher plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will instantly generate a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently offers 198 templates. Although to be honest, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After picking a landing page design template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. However after messing around a bit you‘ll rapidly understand what is what and get the best aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variants as you want, together with forms and thank-you pages. How Not To Get Banned By GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here though. To examine an email marketing platform you have to look at consumer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a premium service for a lot of people, but delving into its virtues and defects will help expose whether it is a good fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, walking you through the procedure of building your very first email campaign with useful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, handy, and fast to react to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you wish to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous advantages for users. Support and convert leads with highly targeted campaigns. Build engagement and consumer commitment through appropriate messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anybody can establish an innovative automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features likewise permit innovative segmentation. Create lists of subscribers with similar qualities or habits, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that receivers are most likely to react and take action.
Flexibility to create: GetResponse allows you to develop professional-looking emails with ease. Users like the huge variety of email design templates available, but you can likewise utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have been successful in the past. Either way, it‘s simple to make your emails stand apart, even with minimal or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you implement a brand-new tool, you desire something that suits your existing tech stack quickly. Unfortunately, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, however GetResponse‘s tool doesn’t automatically produce mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors independently. This seems like a big miss out on, considered that so many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you typically don’t want to have to phone somebody or submit a form and wait on an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complicated problems.
Help
While live chat is the primary assistance alternative available, a quick click of the enigma button on the homepage takes you to the extra assistance choices. You can pick to:
- Fill out a fast kind to email GetResponse
- Search material in the Aid
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the client support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not just assist you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat choice and while great, many business owners would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars feature. This puts a substantial constraint on numerous services, however especially big ones. They are more likely to have a big audience that far exceeds 500 people.
Lastly, although not a huge issue, the fact that much of the GetResponse combinations depend on Zapier is barely perfect.
We suggest giving the free trial a spin. The platform has a lot to offer if you pick the right plan for you. How Not To Get Banned By GetResponse