We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. How To Use GetResponse API
Nevertheless, among the names that gets floated around when discussing email marketing software is GetResponse.
It‘s one of those tools that has actually been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? How To Use GetResponse API
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unlimited number of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 subscribers.
- Max – customized rates
- Max2 – custom prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to set up a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to build complicated autoresponder series based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery feature (which immediately sends pointer emails to your website visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification emails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t offer an completely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the alternative of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can save templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you create a complimentary account, you can straight start creating your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your customers. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying choices are shown when you need them. It‘s all extremely user-friendly.
Traditional HTML code lovers can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is good to understand that there is likewise an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Establish how many columns you desire, basic colors, etc. The primary modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the exact same components for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to typical newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you manage over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to welcome my brand-new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks outstanding. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email campaign, I have actually created a circulation where my new consumers get 2 e-mails in two days. Then, for my benefit, I separate clients who clicked my email. When the project begins, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete consumer journeys. Create your own automation, develop customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building process is assisted. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, tweak your copy and design, and publish the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to opt for higher plans.
I love that I can develop a entire funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically produce a personalized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to reveal a feature or item you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently offers 198 templates. Although to be sincere, I ‘d stay with the newest 100 templates, a few of the older ones … look truly old.
After choosing a landing page design template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. But after messing around a bit you‘ll quickly understand what is what and grab the right elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as numerous variants as you want, together with forms and thank-you pages. How To Use GetResponse API
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story does not end here. To examine an email marketing platform you need to take a look at customer support and rates plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of people, however diving into its virtues and flaws will help reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the process of building your very first email project with useful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are well-informed, useful, and quick to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you wish to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has various advantages for users. Support and transform leads with highly targeted campaigns. Build engagement and customer commitment through relevant messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost anybody can set up an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features also allow for sophisticated segmentation. Produce lists of subscribers with similar qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that receivers are most likely to respond and do something about it.
Liberty to design: GetResponse permits you to produce professional-looking e-mails with ease. Users love the vast number of email templates available, however you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and reuse style aspects from emails that have actually succeeded in the past. In either case, it‘s easy to make your emails stick out, even with minimal or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of specific customers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Combination constraints: When you implement a new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors separately. This looks like a big miss, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is tough to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to include more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you usually do not wish to need to phone somebody or fill out a kind and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can solve more complex issues.
Assist
While live chat is the primary assistance alternative available, a quick click of the question mark button on the homepage takes you to the extra assistance choices. You can pick to:
- Fill out a quick type to email GetResponse
- Search product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Enterprise plan.
Aside from video tours, the Help Center, and all the client support choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also assist you enhance your total marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is terrific.
Its marketing automation feature is advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat choice and while great, lots of company owner would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This puts a big constraint on many companies, however particularly big ones. They are most likely to have a large audience that far exceeds 500 individuals.
Although not a big issue, the fact that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We recommend providing the totally free trial a spin. The platform has a lot to offer if you pick the right plan for you. How To Use GetResponse API