We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Resize GetResponse Web Form
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around given that permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must have the ability to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Resize GetResponse Web Form
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unrestricted number of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to schedule a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days for free, via a trial that you can access here.
Secret differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder series based upon user behaviour) is just fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which automatically sends suggestion emails to your site visitors who don’t complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order confirmation emails.
- SMS marketing – the alternative to send marketing text is just offered on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some pretty good features – the plan lets you gain access to core email marketing features, the full variety of design templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However even so, the totally free plan represents a good way to attempt the product out and to start with email marketing especially if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the free plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include special aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future use, design in HTML, or construct your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt truly user-friendly.
Style your very first email with GetResponse.
As soon as you develop a totally free account, you can straight begin designing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, welcome‘ your customers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing alternatives are revealed when you require them. So it‘s all very instinctive.
Traditional HTML code fans can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to know that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you choose the structure and look of your email. Establish the number of columns you want, basic colors, and so on. The main editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the very same elements for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like normal newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to invite my brand-new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as many emails and conditions as you want.
For this email campaign, I have actually developed a circulation where my brand-new customers get two emails in two days. For my benefit, I separate consumers who clicked on my email. Once the project starts, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Develop your own automation, build customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel building process is guided. You get suggestions of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, fine-tune your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to go with higher plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically create a personalized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a function or product you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the right components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as many versions as you desire, together with forms and thank-you pages. Resize GetResponse Web Form
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software application has more elegant features. If GetResponse can give their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story does not end here. To evaluate an email marketing platform you have to look at customer assistance and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, however diving into its virtues and defects will assist reveal whether it is a good fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, strolling you through the procedure of building your first email project with handy videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are educated, practical, and quick to respond to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Develop engagement and customer loyalty through appropriate messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly any person can establish an sophisticated automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also enable innovative division. Produce lists of subscribers with comparable qualities or behaviors, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are more likely to respond and do something about it.
Flexibility to develop: GetResponse enables you to develop professional-looking e-mails with ease. Users enjoy the large variety of email templates available, but you can likewise utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle style aspects from emails that have actually been successful in the past. In any case, it‘s simple to make your e-mails stick out, even with limited or no style abilities.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of private subscribers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you execute a brand-new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big help, but GetResponse‘s tool does not automatically create mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors individually. This appears like a big miss out on, considered that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you normally do not wish to need to phone someone or complete a kind and wait for an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a real human who can solve more complicated issues.
Help Center
While live chat is the main assistance option available, a quick click of the question mark button on the homepage takes you to the additional help alternatives. You can choose to:
- Complete a fast form to email GetResponse
- Browse product in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the customer support alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise help you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than most other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while terrific, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars feature. This places a big restriction on lots of organizations, however specifically big ones. They are most likely to have a large audience that far exceeds 500 individuals.
Although not a huge concern, the reality that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We recommend providing the complimentary trial a spin. The platform has a lot to provide if you select the right plan for you. Resize GetResponse Web Form