We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Form
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you need to be able to identify if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Form
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse pricing
There are six prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unlimited number of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – custom rates
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to schedule a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days totally free, by means of a trial that you can access here.
Secret differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to develop complicated autoresponder series based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which immediately sends out suggestion emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the choice to send marketing text messages is only available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its key competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some lovely good functions – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However however, the free plan represents a great way to try the item out and to start with email marketing especially if you have a small list and simply wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a little list and simply desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Include unique components like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can save design templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt actually intuitive.
Style your very first email with GetResponse.
When you develop a totally free account, you can directly begin creating your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you pick a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing alternatives are shown when you need them. It‘s all extremely intuitive.
Old-fashioned HTML code fans can start based on an HTML style or code it from scratch, but that isn’t required at all. It is excellent to understand that there is likewise an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Set up how many columns you want, basic colors, and so on. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can include as lots of emails and conditions as you desire.
For this email campaign, I have actually developed a flow where my new customers get 2 emails in 2 days. Then, for my convenience, I separate customers who clicked my email. As soon as the campaign starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Produce your own automation, build consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel structure process is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the template, fine-tune your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential stats to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to choose higher plans.
I adore that I can design a entire funnel in one control panel, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically produce a customized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to sell a item, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently provides 198 design templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the best aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variations as you desire, together with forms and thank-you pages. GetResponse Form
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you have to look at customer assistance and rates plans.
GetResponse: The Good and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, but diving into its virtues and flaws will assist reveal whether it is a good suitable for your service in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and perform impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, strolling you through the process of building your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are experienced, useful, and fast to react to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and transform leads with highly targeted campaigns. Build engagement and consumer loyalty through pertinent messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features also enable sophisticated segmentation. Create lists of subscribers with similar qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to respond and do something about it.
Liberty to develop: GetResponse enables you to produce professional-looking emails with ease. Users love the huge number of email design templates offered, however you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and reuse design aspects from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stand apart, even with minimal or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Hence, you need to design the landing page view for mobile visitors individually. This looks like a big miss, given that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you usually don’t want to need to phone someone or submit a type and wait for an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complex problems.
Assist Center
While live chat is the primary support choice available, a quick click of the question mark button on the homepage takes you to the additional assistance options. You can choose to:
- Complete a quick form to email GetResponse
- Browse material in the Assistance Center
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they also help you improve your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is more advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while great, numerous company owner would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars feature. This positions a big restraint on many organizations, but especially big ones. They are more likely to have a big audience that far surpasses 500 people.
Finally, although not a huge concern, the truth that many of the GetResponse integrations depend on Zapier is barely perfect.
We suggest providing the totally free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. GetResponse Form