We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Does GetResponse Have Automation Rules
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around because permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you should have the ability to determine if GetResponse is effective enough to use for your company.
What is GetResponse? Does GetResponse Have Automation Rules
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unlimited number of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 customers.
- Max – custom-made prices
- Max2 – customized prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced features (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, by means of a trial that you can access here.
Key differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to develop complex autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends out pointer emails to your site visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification emails.
- SMS marketing – the choice to send marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its crucial competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some beautiful good features – the plan lets you access core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But however, the free plan represents a excellent way to try the product out and to get going with email marketing especially if you have a small list and simply wish to send out newsletters occasionally to it. | Even so, the free plan represents a excellent method to attempt the product out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique elements like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my very first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
When you develop a free account, you can straight begin designing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying alternatives are revealed when you require them. So it‘s all extremely user-friendly.
Old school HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is good to understand that there is likewise an choice for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Establish the number of columns you desire, fundamental colors, etc. The primary modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like normal newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to invite my new customers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I‘ve created a circulation where my brand-new consumers get 2 e-mails in two days. For my convenience, I separate customers who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build complete client journeys. Produce your own automation, construct consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Pick the design template, fine-tune your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to go with higher plans.
I love that I can design a entire funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately create a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently provides 198 design templates. Although to be sincere, I ‘d adhere to the latest 100 design templates, some of the older ones … look really old.
After choosing a landing page template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. However after messing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you want, along with forms and thank-you pages. Does GetResponse Have Automation Rules
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more fancy features. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story does not end here though. To evaluate an email marketing platform you have to look at customer support and prices plans.
GetResponse: The Great and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of people, however delving into its virtues and defects will assist expose whether it is a good suitable for your company in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and perform impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, strolling you through the procedure of developing your first email project with useful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, handy, and quick to react to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous benefits for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and client commitment through appropriate messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost any person can set up an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise permit advanced segmentation. Develop lists of customers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to respond and take action.
Flexibility to create: GetResponse allows you to create professional-looking emails with ease. Users enjoy the large number of email design templates readily available, but you can also utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and reuse design components from emails that have actually been successful in the past. In either case, it‘s easy to make your e-mails stand apart, even with restricted or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of individual subscribers. The tool even builds up detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors individually. This looks like a huge miss, given that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time customers. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you usually do not wish to have to phone someone or complete a type and wait on an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can solve more complex issues.
Help Center
While live chat is the main assistance alternative available, a fast click of the enigma button on the homepage takes you to the extra help options. You can pick to:
- Submit a fast type to email GetResponse
- Browse material in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also help you improve your total marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat option and while fantastic, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars include. This places a substantial restraint on numerous companies, but particularly big ones. They are more likely to have a large audience that far surpasses 500 people.
Finally, although not a huge issue, the reality that a number of the GetResponse combinations rely on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to provide if you pick the right plan for you. Does GetResponse Have Automation Rules