We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Ecampaignpro Vs GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you should have the ability to determine if GetResponse is effective enough to utilize for your service.
What is GetResponse? Ecampaignpro Vs GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount rate to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – customized pricing
- Max2 – customized prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month free of charge, by means of a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop complicated autoresponder sequences based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends pointer emails to your site visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some beautiful good features – the plan lets you access core email marketing features, the full series of design templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But however, the totally free plan represents a good way to attempt the product out and to start with email marketing particularly if you have a little list and just want to send out newsletters periodically to it. | Even so, the free plan represents a excellent method to attempt the product out and to get going with email marketing especially if you have a little list and simply desire to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include unique elements like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
As soon as you create a free account, you can directly start creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. You can ‘educate, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying options are shown when you need them. It‘s all extremely user-friendly.
Old school HTML code enthusiasts can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is excellent to know that there is likewise an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, etc. The primary editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the same components for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to typical newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my brand-new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as many e-mails and conditions as you desire.
For this email campaign, I‘ve developed a flow where my new consumers get 2 e-mails in two days. Then, for my convenience, I separate consumers who clicked my email. Once the project begins, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete consumer journeys. Develop your own automation, construct consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually picked your lead magnet, you can build out your funnel.
The entire funnel structure procedure is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, fine-tune your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your project‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to opt for greater plans.
I love that I can develop a whole funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically produce a tailored website.
Other website building options consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a item, I can add a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 templates. Although to be sincere, I ‘d stay with the most recent 100 design templates, some of the older ones … look actually old.
After picking a landing page design template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. But after messing around a bit you‘ll rapidly know what is what and get the right aspects.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you want, along with forms and thank-you pages. Ecampaignpro Vs GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story does not end here however. To examine an email marketing platform you have to take a look at consumer support and pricing plans.
GetResponse: The Great and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a premium solution for a great deal of people, but diving into its virtues and flaws will assist expose whether it is a great suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, walking you through the procedure of building your very first email project with useful videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, helpful, and quick to react to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to use customization at scale.
GetResponse‘s tactical, sequential method to email marketing has various advantages for users. Support and convert leads with highly targeted projects. Build engagement and customer loyalty through appropriate messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features also enable advanced segmentation. Produce lists of subscribers with comparable qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to react and act.
Freedom to develop: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the huge number of email design templates available, however you can likewise use the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and recycle style aspects from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stick out, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of specific customers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Integration restrictions: When you carry out a brand-new tool, you want something that suits your existing tech stack quickly. Sadly, this is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a huge assistance, however GetResponse‘s tool does not immediately develop mobile-friendly variations. Therefore, you need to create the landing page view for mobile visitors individually. This looks like a big miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally don’t wish to need to phone someone or complete a type and await an response. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk with a real human who can solve more complex problems.
Assist
While live chat is the main assistance alternative on offer, a quick click of the question mark button on the homepage takes you to the additional assistance alternatives. You can select to:
- Submit a quick type to email GetResponse
- Browse material in the Assistance
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the client support alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is advanced than a lot of other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are also rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while great, many business owners would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars feature. This positions a huge constraint on numerous services, but specifically huge ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Although not a huge concern, the fact that many of the GetResponse combinations rely on Zapier is barely perfect.
We suggest giving the totally free trial a spin. The platform has a lot to use if you pick the best plan for you. Ecampaignpro Vs GetResponse