We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Aweber Mailchimp GetResponse Zoho
However, among the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around considering that permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? Aweber Mailchimp GetResponse Zoho
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unlimited number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to set up a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to construct complicated autoresponder sequences based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which instantly sends pointer emails to your website visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its crucial competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some beautiful good features – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the totally free plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a little list and simply want to send newsletters occasionally to it. | Even so, the complimentary plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a little list and just desire to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique components like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my very first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
As soon as you produce a totally free account, you can directly start designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying alternatives are revealed when you need them. So it‘s all very user-friendly.
Old-fashioned HTML code lovers can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is great to understand that there is also an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Set up how many columns you want, fundamental colors, and so on. The primary editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the very same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like typical newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to invite my brand-new consumers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks excellent. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as many emails and conditions as you desire.
For this email campaign, I have actually produced a flow where my new customers get 2 emails in 2 days. For my convenience, I separate clients who clicked on my email. As soon as the project starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete client journeys. Produce your own automation, build client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can construct out your funnel.
The whole funnel structure procedure is directed. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the design template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to choose greater plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will immediately generate a tailored website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or product you can live-share your screen. If I‘m wanting to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. Although to be truthful, I ‘d stay with the newest 100 design templates, a few of the older ones … look actually old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you create as numerous variants as you want, in addition to forms and thank-you pages. Aweber Mailchimp GetResponse Zoho
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into consumers. The story doesn’t end here however. To review an email marketing platform you need to look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium service for a lot of individuals, but diving into its virtues and flaws will assist expose whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding procedure, walking you through the procedure of developing your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are experienced, handy, and fast to react to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various benefits for users. Support and convert leads with highly targeted projects. Construct engagement and client commitment through pertinent messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation functions likewise enable innovative division. Create lists of customers with similar qualities or habits, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to react and act.
Liberty to create: GetResponse permits you to create professional-looking e-mails with ease. Users love the huge variety of email design templates available, but you can also use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and reuse design elements from emails that have achieved success in the past. In any case, it‘s easy to make your emails stand out, even with limited or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of individual customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you carry out a new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool does not instantly develop mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors individually. This looks like a big miss, given that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you generally don’t wish to need to phone someone or fill out a type and await an response. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complex problems.
Help Center
While live chat is the main assistance option on offer, a fast click of the question mark button on the homepage takes you to the extra assistance choices. You can choose to:
- Fill out a fast form to email GetResponse
- Browse product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the client assistance choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation feature is more advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while great, lots of company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars feature. This puts a huge restraint on numerous services, however especially huge ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Lastly, although not a big concern, the fact that many of the GetResponse integrations depend on Zapier is barely ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you. Aweber Mailchimp GetResponse Zoho