We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Udemy – Email Marketing Using GetResponse – Your Step-by-step Guide
Nevertheless, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you should be able to figure out if GetResponse is effective enough to use for your organization.
What is GetResponse? Udemy – Email Marketing Using GetResponse – Your Step-by-step Guide
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their totally free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited number of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 subscribers.
- Max – custom prices
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to set up a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days for free, by means of a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to build intricate autoresponder series based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends pointer emails to your site visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its key rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some pretty decent functions – the plan lets you gain access to core email marketing features, the complete variety of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However even so, the totally free plan represents a good way to attempt the product out and to get going with email marketing particularly if you have a small list and simply wish to send newsletters periodically to it. | Even so, the complimentary plan represents a great method to try the item out and to get going with email marketing specifically if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique components like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
When you produce a free account, you can directly begin creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your clients. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later on.
After you select a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the editing alternatives are revealed when you need them. So it‘s all very user-friendly.
Traditional HTML code fans can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an alternative for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Establish how many columns you want, fundamental colors, and so on. The main editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly utilize the same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to welcome my new customers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I have actually developed a flow where my brand-new clients get two e-mails in two days. For my benefit, I separate clients who clicked on my email. As soon as the campaign begins, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete client journeys. Develop your own automation, construct client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, fine-tune your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with higher plans.
I adore that I can develop a entire funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will immediately produce a individualized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you include time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently offers 198 templates. Although to be honest, I ‘d adhere to the latest 100 templates, some of the older ones … look really old.
After selecting a landing page design template you can start editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. But after playing around a bit you‘ll rapidly understand what is what and grab the best components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as lots of variations as you want, along with forms and thank-you pages. Udemy – Email Marketing Using GetResponse – Your Step-by-step Guide
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here however. To examine an email marketing platform you have to look at consumer assistance and prices plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, however diving into its virtues and defects will assist reveal whether it is a great suitable for your service in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and carry out impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, strolling you through the procedure of building your first email project with valuable videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are well-informed, helpful, and fast to react to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous advantages for users. Support and transform leads with extremely targeted campaigns. Develop engagement and consumer loyalty through appropriate messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anybody can establish an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features also permit advanced division. Develop lists of customers with comparable qualities or habits, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are more likely to respond and take action.
Flexibility to design: GetResponse enables you to create professional-looking emails with ease. Users enjoy the vast variety of email templates available, but you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and reuse design components from emails that have achieved success in the past. In either case, it‘s easy to make your e-mails stand apart, even with limited or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of specific customers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you implement a new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge assistance, however GetResponse‘s tool does not instantly create mobile-friendly versions. Thus, you need to create the landing page view for mobile visitors separately. This seems like a big miss, given that many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you normally do not want to need to phone somebody or complete a form and wait on an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can resolve more complicated issues.
Assist
While live chat is the primary support alternative available, a quick click of the question mark button on the homepage takes you to the additional assistance alternatives. You can pick to:
- Complete a quick kind to email GetResponse
- Search product in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Help Center, and all the customer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise help you improve your total marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat choice and while great, lots of business owners would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars include. This positions a huge restriction on many services, however specifically big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Finally, although not a huge concern, the truth that a lot of the GetResponse combinations count on Zapier is barely ideal.
We suggest providing the free trial a spin. The platform has a lot to offer if you pick the right plan for you. Udemy – Email Marketing Using GetResponse – Your Step-by-step Guide