We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Action-Based Autoresponder
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must be able to determine if GetResponse is powerful enough to utilize for your business.
What is GetResponse? GetResponse Action-Based Autoresponder
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an limitless variety of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – customized rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to arrange a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month for free, through a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to develop complex autoresponder sequences based upon user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which automatically sends pointer emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification e-mails.
- SMS marketing – the choice to send out marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its crucial competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some pretty decent features – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the free plan represents a great way to attempt the product out and to get going with email marketing especially if you have a small list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and just want to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique elements like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my very first email within 10 minutes and it felt truly instinctive.
Style your very first email with GetResponse.
As soon as you produce a complimentary account, you can directly start designing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your consumers. Say you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying options are shown when you need them. It‘s all really intuitive.
Old school HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is good to understand that there is likewise an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and look of your email. Establish the number of columns you want, fundamental colors, and so on. The main modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the same elements for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my new consumers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks impressive. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as numerous emails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new customers get two e-mails in two days. For my convenience, I separate consumers who clicked on my email. As soon as the project starts, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Develop your own automation, build client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel structure process is directed. You get recommendations of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the design template, modify your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to choose greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will instantly generate a personalized website.
Other website building choices consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to sell a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently uses 198 design templates. Although to be truthful, I ‘d stay with the most recent 100 design templates, some of the older ones … look actually old.
After selecting a landing page template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the right aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you want, together with forms and thank-you pages. GetResponse Action-Based Autoresponder
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story does not end here though. To examine an email marketing platform you need to look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, but diving into its virtues and flaws will help reveal whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you produce and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the process of building your first email project with helpful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are well-informed, helpful, and fast to react to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous advantages for users. Nurture and transform leads with extremely targeted projects. Construct engagement and consumer commitment through relevant messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically any person can set up an innovative automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation functions also permit sophisticated segmentation. Develop lists of customers with similar qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are more likely to react and do something about it.
Freedom to create: GetResponse permits you to develop professional-looking emails with ease. Users like the large variety of email templates available, however you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and reuse style components from emails that have actually been successful in the past. Either way, it‘s simple to make your e-mails stand out, even with minimal or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way to the actions of specific customers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your company.
Combination constraints: When you carry out a new tool, you want something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool does not instantly produce mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors independently. This seems like a big miss, given that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you usually don’t wish to have to phone somebody or complete a type and wait on an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak with a genuine human who can resolve more complicated problems.
Help
While live chat is the main assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the additional help options. You can pick to:
- Fill out a quick kind to email GetResponse
- Search material in the Assistance
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the customer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is advanced than most other options on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat choice and while terrific, many company owner would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This places a big restraint on numerous organizations, however especially big ones. They are more likely to have a big audience that far surpasses 500 people.
Although not a big issue, the reality that numerous of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to use if you select the right plan for you. GetResponse Action-Based Autoresponder