We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Feature List
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around considering that forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should be able to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? GetResponse Feature List
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an limitless number of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days totally free, via a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop intricate autoresponder sequences based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which instantly sends reminder emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its key competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some beautiful good functions – the plan lets you access core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a good way to try the item out and to start with email marketing especially if you have a small list and just want to send out newsletters sometimes to it. | Even so, the free plan represents a great method to try the item out and to get going with email marketing specifically if you have a small list and simply desire to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique components like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
Once you produce a totally free account, you can directly start designing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying choices are shown when you require them. It‘s all very intuitive.
Old-fashioned HTML code fans can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and appearance of your email. Establish how many columns you want, standard colors, and so on. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like normal newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to invite my new clients. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I have actually produced a flow where my brand-new clients get two emails in 2 days. For my benefit, I separate consumers who clicked on my email. When the campaign begins, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop total consumer journeys. Develop your own automation, construct customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, fine-tune your copy and style, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to choose higher plans.
I love that I can design a entire funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly create a personalized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m looking to sell a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently uses 198 templates. Although to be honest, I ‘d stick to the most recent 100 templates, a few of the older ones … look truly old.
After selecting a landing page template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. But after playing around a bit you‘ll rapidly understand what is what and get the best components.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as many variants as you desire, in addition to forms and thank-you pages. GetResponse Feature List
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story does not end here however. To evaluate an email marketing platform you need to take a look at customer support and prices plans.
GetResponse: The Great and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a high-quality option for a great deal of people, however diving into its virtues and defects will assist reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying skill levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, strolling you through the process of developing your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are experienced, practical, and quick to react to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous advantages for users. Support and transform leads with extremely targeted campaigns. Build engagement and customer loyalty through appropriate messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically anyone can set up an advanced automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation functions also allow for innovative division. Create lists of customers with similar qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to react and do something about it.
Liberty to create: GetResponse permits you to create professional-looking e-mails with ease. Users enjoy the huge variety of email templates offered, but you can also utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse design components from emails that have actually been successful in the past. In any case, it‘s easy to make your emails stick out, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of private customers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you implement a brand-new tool, you want something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors independently. This looks like a big miss out on, given that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To unlock innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you typically don’t wish to need to phone somebody or fill out a form and wait on an response. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complex issues.
Assist Center
While live chat is the main support option on offer, a quick click of the question mark button on the homepage takes you to the extra assistance alternatives. You can pick to:
- Submit a fast kind to email GetResponse
- Search material in the Help Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video trips, the Help Center, and all the client support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise assist you improve your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while excellent, numerous entrepreneur would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This positions a substantial constraint on numerous organizations, however specifically huge ones. They are more likely to have a large audience that far surpasses 500 individuals.
Finally, although not a big problem, the reality that a lot of the GetResponse combinations depend on Zapier is hardly perfect.
We suggest providing the totally free trial a spin. The platform has a lot to offer if you choose the best plan for you. GetResponse Feature List