We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Create Drip With GetResponse
Nevertheless, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around since permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you need to have the ability to determine if GetResponse is effective enough to use for your business.
What is GetResponse? Create Drip With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited number of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – custom prices
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, via a trial that you can access here.
Key differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to construct complex autoresponder sequences based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which instantly sends out reminder emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order verification emails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its crucial competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some lovely decent functions – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a good way to attempt the item out and to start with email marketing specifically if you have a little list and just wish to send newsletters periodically to it. | Even so, the free plan represents a excellent method to attempt the item out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Include unique elements like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
When you produce a free account, you can straight start designing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing options are revealed when you require them. So it‘s all extremely user-friendly.
Old-fashioned HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is good to know that there is also an alternative for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, etc. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like regular newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to invite my brand-new consumers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I‘ve produced a flow where my brand-new consumers get 2 emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. Once the project starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete customer journeys. Produce your own automation, construct client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you‘ve selected your lead magnet, you can develop out your funnel.
The whole funnel structure process is assisted. You get tips of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to select higher plans.
I love that I can develop a whole funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically create a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you include time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or product you can live-share your screen. If I‘m looking to offer a product, I can add a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 design templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the best components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you desire, together with forms and thank-you pages. Create Drip With GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more expensive features. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story doesn’t end here. To review an email marketing platform you have to take a look at customer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of individuals, however diving into its virtues and flaws will assist reveal whether it is a good suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and carry out impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, walking you through the process of constructing your very first email project with handy videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are experienced, practical, and fast to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has various advantages for users. Support and transform leads with extremely targeted campaigns. Construct engagement and consumer commitment through relevant messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically any person can establish an advanced automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise enable advanced segmentation. Develop lists of subscribers with similar qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are more likely to respond and do something about it.
Freedom to create: GetResponse permits you to create professional-looking emails with ease. Users like the vast variety of email design templates offered, however you can likewise utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse style elements from emails that have actually succeeded in the past. Either way, it‘s easy to make your emails stick out, even with restricted or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Integration limitations: When you execute a brand-new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors separately. This seems like a big miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan utilized to consist of more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you normally don’t wish to have to phone someone or fill out a form and wait for an response. That‘s why live chat is such a useful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can solve more complicated problems.
Help
While live chat is the main assistance option available, a quick click of the enigma button on the homepage takes you to the extra help options. You can pick to:
- Complete a fast kind to email GetResponse
- Browse product in the Help Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video tours, the Help Center, and all the consumer assistance alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they also help you enhance your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation feature is more advanced than many other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat choice and while terrific, numerous business owners would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars include. This places a big restriction on lots of organizations, but specifically big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Lastly, although not a big problem, the reality that many of the GetResponse integrations depend on Zapier is barely perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you select the best plan for you. Create Drip With GetResponse