We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Track Clicks GetResponse
However, among the names that gets drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should be able to identify if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Track Clicks GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse pricing
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an limitless variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – customized pricing
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, via a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which instantly sends tip emails to your website visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order verification e-mails.
- SMS marketing – the option to send marketing text is only readily available on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its crucial rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty good functions – the plan lets you gain access to core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a good way to attempt the item out and to start with email marketing particularly if you have a small list and just want to send newsletters sometimes to it. | Even so, the free plan represents a great way to attempt the item out and to get going with email marketing particularly if you have a small list and simply want to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my first email within 10 minutes and it felt truly intuitive.
Design your first email with GetResponse.
When you create a complimentary account, you can directly begin creating your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying choices are shown when you need them. It‘s all really instinctive.
Old-fashioned HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is also an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you desire, standard colors, etc. The main editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I always use the same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to normal newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to invite my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email campaign, I have actually created a circulation where my brand-new clients get 2 e-mails in two days. For my convenience, I separate customers who clicked on my email. Once the project begins, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total consumer journeys. Create your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can build out your funnel.
The whole funnel building process is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page template. Smart! Track Clicks GetResponse
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, fine-tune your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to go with higher plans.
I love that I can design a entire funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will automatically create a personalized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 design templates. Although to be honest, I ‘d stay with the newest 100 templates, a few of the older ones … look actually old.
After picking a landing page design template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the ideal components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variations as you want, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software has more expensive features. If GetResponse can give their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here however. To evaluate an email marketing platform you need to take a look at client support and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a top quality option for a lot of people, however delving into its virtues and flaws will assist reveal whether it is a excellent fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, strolling you through the process of building your very first email project with handy videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, practical, and fast to respond to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various advantages for users. Support and convert leads with highly targeted campaigns. Construct engagement and consumer loyalty through relevant messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly anyone can set up an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also permit innovative segmentation. Create lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are most likely to react and take action.
Freedom to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users like the vast number of email design templates offered, however you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and recycle style aspects from emails that have achieved success in the past. In either case, it‘s simple to make your emails stand apart, even with restricted or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way to the actions of individual customers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you implement a new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Hence, you have to create the landing page view for mobile visitors individually. This looks like a huge miss, considered that many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically do not want to have to phone somebody or submit a kind and wait on an answer. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a real human who can solve more complicated problems.
Help
While live chat is the main assistance choice available, a fast click of the question mark button on the homepage takes you to the extra aid alternatives. You can select to:
- Complete a quick kind to email GetResponse
- Browse product in the Aid
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video trips, the Aid Center, and all the customer support choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise help you enhance your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation feature is advanced than many other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat option and while terrific, many business owners would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars include. This places a huge restraint on lots of organizations, however especially big ones. They are more likely to have a big audience that far exceeds 500 individuals.
Although not a huge issue, the truth that numerous of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you select the ideal plan for you.Track Clicks GetResponse