We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Active Campaign Vs GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to be able to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Active Campaign Vs GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an unlimited number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made pricing.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to contact GetResponse to arrange a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days totally free, via a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder sequences based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which automatically sends suggestion emails to your website visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order confirmation emails.
- SMS marketing – the alternative to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone support is just available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some lovely good features – the plan lets you gain access to core email marketing features, the complete range of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a good way to try the product out and to get going with email marketing especially if you have a small list and just wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing especially if you have a small list and simply desire to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include special aspects like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save design templates for future use, style in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
When you develop a complimentary account, you can directly begin creating your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your clients. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying choices are revealed when you require them. It‘s all extremely user-friendly.
Traditional HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is great to know that there is also an alternative for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Establish how many columns you want, fundamental colors, and so on. The main modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the very same components for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics integration.
With eCommerce tracking you know which projects drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like normal newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to invite my brand-new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you desire.
For this email project, I‘ve created a circulation where my brand-new consumers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. When the campaign begins, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete consumer journeys. Produce your own automation, develop consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure process is directed. You get recommendations of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart! Active Campaign Vs GetResponse
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the design template, tweak your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to opt for higher plans.
I love that I can create a whole funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will immediately produce a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a feature or product you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently offers 198 templates. To be honest, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as numerous versions as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software application has more fancy functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story doesn’t end here. To review an email marketing platform you need to take a look at customer assistance and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, but diving into its virtues and defects will assist reveal whether it is a excellent fit for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in functions while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional guided onboarding process, walking you through the process of constructing your first email project with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, handy, and quick to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to utilize customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous advantages for users. Nurture and transform leads with highly targeted projects. Develop engagement and customer commitment through pertinent messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost anyone can establish an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions also permit sophisticated division. Develop lists of subscribers with comparable qualities or behaviors, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are most likely to react and do something about it.
Liberty to develop: GetResponse permits you to produce professional-looking emails with ease. Users love the large number of email templates offered, but you can likewise utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and recycle design components from emails that have actually succeeded in the past. Either way, it‘s simple to make your e-mails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration limitations: When you execute a brand-new tool, you want something that suits your existing tech stack easily. Regrettably, this is an location where GetResponse fails. While it can connect with over 120 various apps and pieces of software application, there are some significant omissions, particularly with job management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool does not automatically produce mobile-friendly versions. Thus, you need to create the landing page view for mobile visitors separately. This seems like a huge miss, given that numerous of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you usually do not wish to need to phone somebody or fill out a type and await an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex problems.
Help Center
While live chat is the main assistance choice on offer, a fast click of the enigma button on the homepage takes you to the extra aid choices. You can select to:
- Fill out a fast kind to email GetResponse
- Browse product in the Assistance
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer assistance alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise help you improve your total marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is excellent.
Its marketing automation feature is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We tested the 24/7 live chat alternative and while excellent, many entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars include. This puts a huge constraint on lots of organizations, but specifically big ones. They are most likely to have a big audience that far exceeds 500 people.
Although not a big concern, the reality that many of the GetResponse integrations rely on Zapier is barely perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to offer if you pick the right plan for you.Active Campaign Vs GetResponse