We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Old Version GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around considering that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Old Version GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unrestricted variety of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – customized rates
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to schedule a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days totally free, through a trial that you can access here.
Secret differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to construct intricate autoresponder series based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which automatically sends reminder emails to your website visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification e-mails.
- SMS marketing – the choice to send out marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from some of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an totally totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful good functions – the plan lets you access core email marketing functions, the full range of design templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a good way to try the item out and to start with email marketing especially if you have a small list and simply want to send newsletters sometimes to it. | Even so, the free plan represents a great way to try the item out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them straight. Include unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Style your very first email with GetResponse.
Once you develop a free account, you can straight start creating your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying choices are revealed when you require them. It‘s all really intuitive.
Old school HTML code fans can begin based upon an HTML design or code it from scratch, however that isn’t required at all. It is good to know that there is also an choice for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and appearance of your email. Establish how many columns you want, standard colors, and so on. The main modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I always use the very same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my brand-new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you want.
For this email project, I‘ve developed a circulation where my brand-new customers get two e-mails in 2 days. Then, for my benefit, I separate clients who clicked my email. Once the campaign begins, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total client journeys. Produce your own automation, develop client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. When you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel structure process is guided. You get tips of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the design template, tweak your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital statistics to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to opt for greater plans.
I love that I can design a entire funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly generate a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition aspects, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d adhere to the newest 100 design templates, some of the older ones … look truly old.
After picking a landing page design template you can start modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the ideal elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of versions as you want, in addition to forms and thank-you pages. Old Version GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more fancy functions. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here. To review an email marketing platform you have to take a look at client support and pricing plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality option for a lot of individuals, but delving into its virtues and defects will help reveal whether it is a good suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and perform impactful email marketing projects in line with your sales strategy. The tool is rich in functions while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, walking you through the process of constructing your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are experienced, valuable, and quick to respond to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has many benefits for users. Support and transform leads with highly targeted projects. Build engagement and client loyalty through relevant messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically any person can establish an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise allow for sophisticated division. Develop lists of subscribers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to react and take action.
Liberty to develop: GetResponse enables you to produce professional-looking emails with ease. Users enjoy the vast variety of email templates readily available, however you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and recycle style elements from emails that have achieved success in the past. In any case, it‘s simple to make your emails stand out, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of specific subscribers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you implement a brand-new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool doesn’t instantly produce mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors individually. This looks like a huge miss out on, given that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you typically don’t want to need to phone someone or complete a type and wait on an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can resolve more complicated problems.
Help
While live chat is the main support option on offer, a quick click of the enigma button on the homepage takes you to the additional help alternatives. You can pick to:
- Complete a quick type to email GetResponse
- Search material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video trips, the Help Center, and all the customer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise assist you enhance your general marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is advanced than most other options on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat option and while great, numerous business owners would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This places a substantial restriction on lots of businesses, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Lastly, although not a big concern, the reality that a lot of the GetResponse combinations count on Zapier is hardly perfect.
We suggest giving the free trial a spin. The platform has a lot to provide if you select the right plan for you. Old Version GetResponse