We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. New GetResponse Ebook
Nevertheless, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It is among those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should be able to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? New GetResponse Ebook
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, through a trial that you can access here.
Secret differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which immediately sends tip emails to your website visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its crucial rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t provide an completely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some lovely decent functions – the plan lets you access core email marketing features, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation features on this plan at all.
{ But nevertheless, the complimentary plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a little list and simply wish to send newsletters periodically to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing specifically if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special components like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt truly intuitive.
Style your very first email with GetResponse.
Once you develop a free account, you can straight begin developing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your consumers. Say you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later on.
After you choose a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing choices are revealed when you need them. So it‘s all extremely intuitive.
Old-fashioned HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is great to know that there is likewise an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you want, fundamental colors, and so on. The primary modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the very same components for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to regular newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to produce automation to welcome my new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I‘ve produced a flow where my new consumers get 2 emails in two days. Then, for my benefit, I separate clients who clicked my email. When the project starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. When you do, you have the power to build complete consumer journeys. Develop your own automation, develop customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get tips of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the template, tweak your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital statistics to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to select higher plans.
I love that I can create a whole funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will immediately create a customized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. To be honest, I ‘d stick to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page design template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and get the best components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you desire, in addition to forms and thank-you pages. New GetResponse Ebook
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story does not end here. To review an email marketing platform you need to look at customer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a top quality option for a lot of people, but diving into its virtues and flaws will help expose whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you produce and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional guided onboarding procedure, walking you through the process of developing your first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, valuable, and fast to react to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has many benefits for users. Support and convert leads with highly targeted projects. Develop engagement and customer commitment through pertinent messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly any person can set up an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise allow for advanced division. Produce lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are most likely to react and do something about it.
Liberty to develop: GetResponse enables you to produce professional-looking e-mails with ease. Users like the vast variety of email templates available, but you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to find and recycle design elements from emails that have achieved success in the past. Either way, it‘s simple to make your emails stick out, even with restricted or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Combination constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. Sadly, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, particularly with job management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors separately. This appears like a huge miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you usually do not wish to have to phone someone or complete a type and await an response. That‘s why live chat is such a useful tool for software support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a genuine human who can resolve more complex issues.
Help
While live chat is the primary support alternative available, a fast click of the question mark button on the homepage takes you to the extra help choices. You can pick to:
- Complete a quick form to email GetResponse
- Search material in the Help
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the consumer assistance options, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you improve your total marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is great.
Its marketing automation function is advanced than most other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat alternative and while excellent, lots of entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This positions a substantial restraint on many companies, but especially big ones. They are most likely to have a large audience that far exceeds 500 people.
Although not a huge concern, the fact that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you select the right plan for you. New GetResponse Ebook