We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Logo Round
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Logo Round
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unlimited variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – customized rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to set up a demo, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days free of charge, through a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder sequences based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which automatically sends out tip emails to your site visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification emails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its key rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some beautiful good features – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a great way to try the item out and to start with email marketing specifically if you have a little list and simply want to send newsletters occasionally to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing especially if you have a little list and just want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add special components like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can conserve templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you produce a totally free account, you can directly start designing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your customers. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying alternatives are shown when you need them. So it‘s all very intuitive.
Traditional HTML code fans can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is likewise an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and appearance of your email. Establish the number of columns you desire, standard colors, and so on. The main editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks impressive. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email project, I have actually developed a circulation where my brand-new consumers get two e-mails in 2 days. For my convenience, I separate customers who clicked on my email. When the campaign begins, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Produce your own automation, construct consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel structure procedure is guided. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, tweak your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to choose greater plans.
I love that I can create a entire funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically generate a customized website.
Other website building options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to reveal a function or product you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 templates. Although to be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After picking a landing page design template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and get the best elements.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you desire, in addition to forms and thank-you pages. GetResponse Logo Round
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software has more expensive features. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To evaluate an email marketing platform you have to look at consumer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of people, but delving into its virtues and defects will assist reveal whether it is a great fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and perform impactful email marketing projects in line with your sales method. The tool is abundant in features while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, walking you through the procedure of building your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are well-informed, helpful, and fast to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has numerous benefits for users. Nurture and transform leads with highly targeted campaigns. Build engagement and consumer commitment through relevant messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost anyone can establish an sophisticated automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise allow for innovative segmentation. Develop lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are most likely to react and take action.
Liberty to develop: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the vast variety of email templates offered, but you can also use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and reuse style components from emails that have achieved success in the past. In either case, it‘s easy to make your emails stand apart, even with minimal or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way down to the actions of individual subscribers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Integration restrictions: When you implement a new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, however GetResponse‘s tool does not instantly produce mobile-friendly variations. Thus, you need to create the landing page view for mobile visitors individually. This seems like a huge miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran consumers. To unlock sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you usually do not want to need to phone somebody or submit a type and await an response. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can fix more complex issues.
Help
While live chat is the main assistance option on offer, a fast click of the enigma button on the homepage takes you to the extra help options. You can select to:
- Fill out a fast form to email GetResponse
- Search material in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the consumer support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise help you improve your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is more advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat choice and while terrific, many business owners would still like to be able to call.
This program also has a basic limitation of 500 participants for its webinars feature. This places a substantial restriction on many services, however particularly big ones. They are most likely to have a large audience that far exceeds 500 people.
Although not a big concern, the truth that many of the GetResponse integrations rely on Zapier is barely perfect.
We recommend giving the free trial a spin. The platform has a lot to offer if you pick the best plan for you. GetResponse Logo Round