We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Form
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must have the ability to figure out if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse Form
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental segmentation, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unlimited variety of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 customers.
- Max – custom-made prices
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days totally free, via a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct complex autoresponder sequences based on user behaviour) is just totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which immediately sends reminder emails to your site visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order confirmation emails.
- SMS marketing – the choice to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its essential rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some beautiful decent functions – the plan lets you access core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a little list and just wish to send newsletters sometimes to it. | Even so, the totally free plan represents a excellent method to attempt the item out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique elements like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
Once you produce a complimentary account, you can directly start designing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, welcome‘ your clients. Say you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the editing options are shown when you require them. It‘s all really intuitive.
Old-fashioned HTML code enthusiasts can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is good to understand that there is likewise an choice for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you decide the structure and appearance of your email. Establish how many columns you desire, fundamental colors, etc. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the exact same components for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to normal newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to invite my brand-new consumers. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email campaign, I‘ve developed a flow where my new customers get two emails in 2 days. For my benefit, I separate clients who clicked on my email. As soon as the project starts, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete customer journeys. Produce your own automation, construct client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the template, fine-tune your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to go with greater plans.
I love that I can create a entire funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically generate a individualized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange components, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 design templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look really old.
After selecting a landing page template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and get the right aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as many variants as you desire, in addition to forms and thank-you pages. GetResponse Form
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more fancy functions. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here however. To examine an email marketing platform you need to take a look at consumer support and pricing plans.
GetResponse: The Great and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a premium service for a great deal of individuals, however delving into its virtues and flaws will assist expose whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you develop and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, walking you through the procedure of constructing your first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, practical, and fast to react to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Construct engagement and consumer commitment through relevant messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that nearly anybody can establish an advanced automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation functions also permit innovative division. Produce lists of customers with comparable qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization means that receivers are more likely to react and do something about it.
Flexibility to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users love the huge number of email design templates readily available, however you can likewise utilize the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse style elements from emails that have succeeded in the past. In either case, it‘s simple to make your e-mails stand out, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of private subscribers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Combination restrictions: When you carry out a brand-new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big help, but GetResponse‘s tool does not automatically create mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors separately. This looks like a big miss out on, considered that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, basic changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To open advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you usually do not want to need to phone somebody or complete a type and wait on an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can resolve more complex issues.
Assist Center
While live chat is the primary assistance option available, a quick click of the enigma button on the homepage takes you to the additional aid options. You can choose to:
- Submit a fast type to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Business plan.
Aside from video trips, the Help Center, and all the customer assistance choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat choice and while excellent, lots of business owners would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This puts a substantial constraint on many organizations, however specifically huge ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Although not a big issue, the truth that many of the GetResponse integrations rely on Zapier is barely perfect.
We recommend providing the totally free trial a spin. The platform has a lot to use if you pick the ideal plan for you. GetResponse Form