We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Landing Pages WordPress
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to have the ability to determine if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Landing Pages WordPress
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month free of charge, via a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to build intricate autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which immediately sends pointer emails to your website visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order verification e-mails.
- SMS marketing – the alternative to send marketing text is just offered on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from some of its crucial competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some lovely decent features – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the totally free plan represents a good way to try the item out and to start with email marketing specifically if you have a small list and simply want to send newsletters periodically to it. | Even so, the totally free plan represents a good method to attempt the item out and to get going with email marketing specifically if you have a little list and just want to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Add unique components like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my very first email within 10 minutes and it felt truly intuitive.
Style your very first email with GetResponse.
Once you create a totally free account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your customers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the modifying options are revealed when you require them. So it‘s all really instinctive.
Old-fashioned HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is also an option for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and look of your email. Establish the number of columns you desire, fundamental colors, and so on. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I always use the exact same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to welcome my brand-new consumers. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks remarkable. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I‘ve produced a circulation where my new clients get 2 e-mails in two days. Then, for my convenience, I separate consumers who clicked my email. When the project starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to build total consumer journeys. Create your own automation, construct consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. When you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is guided. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, tweak your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to opt for greater plans.
I love that I can design a entire funnel in one dashboard, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will immediately create a customized website.
Other website building options include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a function or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently provides 198 design templates. Although to be honest, I ‘d stay with the newest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and get the right aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you want, together with forms and thank-you pages. GetResponse Landing Pages WordPress
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more fancy functions. If GetResponse can offer their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story does not end here however. To evaluate an email marketing platform you need to look at customer support and prices plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium service for a lot of individuals, however diving into its virtues and defects will help expose whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for people with differing ability levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional guided onboarding procedure, walking you through the process of building your very first email project with useful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are well-informed, valuable, and fast to react to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Nurture and transform leads with extremely targeted projects. Construct engagement and customer loyalty through pertinent messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly anyone can establish an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features also enable sophisticated segmentation. Produce lists of customers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to respond and take action.
Flexibility to design: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the huge variety of email templates offered, but you can also use the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and reuse style elements from emails that have actually succeeded in the past. Either way, it‘s simple to make your emails stand apart, even with limited or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of individual customers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Combination restrictions: When you carry out a brand-new tool, you desire something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Therefore, you need to design the landing page view for mobile visitors individually. This seems like a huge miss out on, given that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you normally don’t wish to have to phone someone or fill out a type and wait on an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can resolve more complex problems.
Assist
While live chat is the main assistance option available, a fast click of the question mark button on the homepage takes you to the extra help options. You can select to:
- Submit a quick type to email GetResponse
- Browse material in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video trips, the Assistance Center, and all the client support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than most other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat choice and while great, numerous business owners would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars feature. This puts a substantial constraint on lots of businesses, but specifically big ones. They are most likely to have a large audience that far goes beyond 500 people.
Finally, although not a big concern, the reality that a number of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend giving the complimentary trial a spin. The platform has a lot to use if you select the best plan for you. GetResponse Landing Pages WordPress