We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Log In
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around since forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Log In
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic segmentation, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an limitless variety of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 customers.
- Max – custom pricing
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to construct complex autoresponder series based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out tip emails to your site visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation emails.
- SMS marketing – the alternative to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its key rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some lovely decent features – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to use any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a good way to try the product out and to start with email marketing particularly if you have a little list and just wish to send newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add special components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
As soon as you develop a totally free account, you can directly begin developing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your clients. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing choices are shown when you require them. It‘s all very intuitive.
Old-fashioned HTML code fans can start based on an HTML design or code it from scratch, but that isn’t required at all. It is great to know that there is also an option for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The main editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the very same components for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to typical newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks outstanding. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you want.
For this email campaign, I‘ve developed a flow where my brand-new clients get two e-mails in two days. Then, for my convenience, I separate customers who clicked my email. When the project starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop complete client journeys. Produce your own automation, develop consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually picked your lead magnet, you can construct out your funnel.
The whole funnel building procedure is assisted. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page template. Smart! GetResponse Log In
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, fine-tune your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to opt for greater plans.
I love that I can design a whole funnel in one dashboard, all with the capability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly produce a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After fiddling with the builder for just 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. Although to be sincere, I ‘d adhere to the most recent 100 design templates, a few of the older ones … look truly old.
After choosing a landing page design template you can begin editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. But after messing around a bit you‘ll quickly know what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as numerous versions as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more fancy functions. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here though. To examine an email marketing platform you need to take a look at customer support and rates plans.
GetResponse: The Good and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a top quality solution for a lot of people, however delving into its virtues and defects will help expose whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and perform impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding procedure, walking you through the process of developing your very first email project with handy videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, helpful, and quick to react to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you wish to use customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has various advantages for users. Nurture and convert leads with extremely targeted campaigns. Build engagement and client loyalty through appropriate messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also permit sophisticated segmentation. Create lists of subscribers with similar qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are most likely to react and take action.
Flexibility to design: GetResponse enables you to develop professional-looking emails with ease. Users enjoy the huge variety of email templates readily available, however you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and reuse design components from emails that have actually succeeded in the past. Either way, it‘s easy to make your emails stand out, even with minimal or no style skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of private customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you execute a new tool, you want something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, but GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors independently. This appears like a big miss out on, considered that a lot of of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you typically don’t wish to have to phone someone or complete a type and wait on an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can resolve more complicated issues.
Assist Center
While live chat is the main assistance alternative available, a fast click of the enigma button on the homepage takes you to the additional help choices. You can choose to:
- Submit a quick form to email GetResponse
- Browse product in the Assistance
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the customer support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also help you enhance your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation feature is advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat option and while great, lots of company owner would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars feature. This puts a big restraint on many services, but especially huge ones. They are more likely to have a large audience that far exceeds 500 people.
Although not a big issue, the fact that many of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest giving the free trial a spin. The platform has a lot to provide if you select the right plan for you.GetResponse Log In