We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Godaddy & GetResponse
Nevertheless, one of the names that gets floated around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around since forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must be able to determine if GetResponse is effective enough to use for your service.
What is GetResponse? Godaddy & GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their totally free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an limitless number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom-made rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to arrange a demonstration, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month for free, by means of a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to develop complicated autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which instantly sends out reminder emails to your website visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order confirmation e-mails.
- SMS marketing – the option to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t use an totally totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some pretty decent functions – the plan lets you gain access to core email marketing features, the full series of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a great way to attempt the item out and to get going with email marketing especially if you have a little list and just want to send out newsletters periodically to it. | Even so, the totally free plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a small list and just want to send newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add special components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually instinctive.
Style your very first email with GetResponse.
When you create a totally free account, you can straight begin developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your clients. Say you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later on.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing choices are revealed when you need them. It‘s all really instinctive.
Traditional HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is good to know that there is likewise an option for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and look of your email. Set up the number of columns you desire, standard colors, etc. The main modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly utilize the same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to invite my brand-new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email campaign, I‘ve created a circulation where my brand-new clients get two e-mails in two days. Then, for my benefit, I separate customers who clicked on my email. When the project begins, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete customer journeys. Produce your own automation, develop consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve selected your lead magnet, you can construct out your funnel.
The whole funnel structure process is assisted. You get recommendations of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Choose the design template, tweak your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential stats to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to select higher plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will instantly create a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a function or product you can live-share your screen. If I‘m aiming to sell a item, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 templates. Although to be honest, I ‘d adhere to the latest 100 templates, a few of the older ones … look really old.
After selecting a landing page template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the right elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of variants as you desire, in addition to forms and thank-you pages. Godaddy & GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software application has more fancy features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here though. To review an email marketing platform you have to take a look at consumer assistance and prices plans.
GetResponse: The Great and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, however delving into its virtues and defects will assist reveal whether it is a good suitable for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding procedure, walking you through the process of building your very first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, handy, and quick to respond to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has many benefits for users. Nurture and transform leads with extremely targeted campaigns. Build engagement and customer commitment through pertinent messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly any person can set up an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise enable advanced division. Create lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that receivers are most likely to respond and take action.
Liberty to develop: GetResponse enables you to produce professional-looking e-mails with ease. Users enjoy the vast variety of email templates readily available, but you can likewise use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse style aspects from emails that have achieved success in the past. Either way, it‘s easy to make your emails stick out, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of private customers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Integration restrictions: When you implement a new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, but GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors separately. This looks like a big miss out on, considered that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you typically don’t want to have to phone somebody or submit a form and wait on an response. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can resolve more complex problems.
Help Center
While live chat is the primary support option on offer, a fast click of the enigma button on the homepage takes you to the additional assistance choices. You can choose to:
- Fill out a quick kind to email GetResponse
- Search product in the Assistance
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you select the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also assist you enhance your total marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than most other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat option and while fantastic, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars include. This puts a huge constraint on lots of companies, but especially big ones. They are most likely to have a large audience that far surpasses 500 people.
Although not a big concern, the truth that many of the GetResponse combinations rely on Zapier is barely perfect.
We recommend giving the free trial a spin. The platform has a lot to offer if you choose the best plan for you. Godaddy & GetResponse