We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse S2Member
Nevertheless, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse S2Member
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an limitless number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 subscribers.
- Max – custom rates
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to arrange a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days totally free, via a trial that you can access here.
Secret differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to construct complicated autoresponder series based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which immediately sends suggestion emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification e-mails.
- SMS marketing – the option to send marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its key competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some pretty good features – the plan lets you gain access to core email marketing features, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and simply want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a great method to attempt the item out and to get going with email marketing especially if you have a little list and just desire to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add unique components like images, video and items to your emails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
As soon as you produce a free account, you can straight start developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you select a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing choices are shown when you require them. It‘s all really intuitive.
Traditional HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t required at all. It is great to understand that there is also an choice for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, etc. The primary modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always use the very same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like regular newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my brand-new clients. I start with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you want.
For this email project, I have actually developed a flow where my new consumers get 2 e-mails in 2 days. Then, for my convenience, I separate consumers who clicked on my email. When the project starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to construct total client journeys. Create your own automation, construct customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel structure procedure is directed. You get recommendations of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page template. Smart! GetResponse S2Member
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the design template, modify your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to opt for greater plans.
I love that I can design a entire funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically create a customized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition components, change padding and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a function or product you can live-share your screen. If I‘m looking to offer a item, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 design templates. Although to be honest, I ‘d stay with the most recent 100 templates, a few of the older ones … look truly old.
After picking a landing page template you can start modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after messing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variations as you want, together with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more expensive features. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here. To evaluate an email marketing platform you have to take a look at consumer assistance and pricing plans.
GetResponse: The Great and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of individuals, however diving into its virtues and defects will assist expose whether it is a excellent fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for people with differing ability levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional guided onboarding process, strolling you through the procedure of constructing your very first email campaign with practical videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are educated, handy, and fast to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to use customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has many advantages for users. Nurture and transform leads with extremely targeted projects. Build engagement and customer loyalty through relevant messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anybody can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features also allow for sophisticated segmentation. Develop lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to respond and take action.
Liberty to develop: GetResponse allows you to produce professional-looking e-mails with ease. Users love the huge number of email templates readily available, however you can also utilize the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle style elements from emails that have achieved success in the past. Either way, it‘s simple to make your e-mails stand out, even with minimal or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of individual customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Integration constraints: When you carry out a new tool, you want something that suits your existing tech stack quickly. Unfortunately, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, but GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors individually. This seems like a big miss out on, considered that numerous of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you normally don’t want to need to phone somebody or submit a type and wait for an answer. That‘s why live chat is such a useful tool for software application assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex problems.
Help
While live chat is the primary assistance choice available, a quick click of the enigma button on the homepage takes you to the extra aid options. You can select to:
- Complete a quick type to email GetResponse
- Browse material in the Aid
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise assist you enhance your general marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Decision
In general, GetResponse is excellent.
Its marketing automation function is more advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat alternative and while terrific, numerous business owners would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars feature. This puts a substantial restraint on many organizations, however particularly huge ones. They are more likely to have a large audience that far goes beyond 500 individuals.
Although not a big concern, the fact that many of the GetResponse integrations rely on Zapier is barely ideal.
We suggest giving the free trial a spin. The platform has a lot to use if you choose the ideal plan for you.GetResponse S2Member