We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse And Google
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to utilize for your company.
What is GetResponse? GetResponse And Google
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental division, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an unrestricted variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – customized pricing
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month for free, through a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to build complex autoresponder series based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends out pointer emails to your website visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification emails.
- SMS marketing – the alternative to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its essential rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t use an entirely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse features some beautiful decent features – the plan lets you gain access to core email marketing functions, the complete series of templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a excellent way to try the product out and to start with email marketing especially if you have a small list and simply wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and just desire to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add unique elements like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
When you develop a complimentary account, you can straight begin developing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, welcome‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing choices are revealed when you require them. So it‘s all extremely intuitive.
Old school HTML code fans can start based upon an HTML design or code it from scratch, but that isn’t required at all. It is great to know that there is also an choice for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you want, fundamental colors, and so on. The primary editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly utilize the exact same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to invite my new clients. I begin with pre-made automation template. And after a few clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you desire.
For this email project, I‘ve developed a circulation where my brand-new consumers get two e-mails in 2 days. For my benefit, I separate customers who clicked on my email. When the project starts, GetResponse tracks all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build complete client journeys. Produce your own automation, develop client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can construct out your funnel.
The whole funnel structure process is directed. You get ideas of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, tweak your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to choose greater plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately produce a individualized website.
Other website building choices consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After choosing your title, you include time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a feature or product you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently uses 198 design templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can begin modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. However after messing around a bit you‘ll quickly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you want, in addition to forms and thank-you pages. GetResponse And Google
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story does not end here however. To examine an email marketing platform you have to look at customer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, but delving into its virtues and flaws will help expose whether it is a good suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent guided onboarding process, walking you through the procedure of building your first email campaign with handy videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are educated, helpful, and quick to react to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, sequential method to email marketing has various benefits for users. Nurture and transform leads with extremely targeted projects. Construct engagement and consumer commitment through appropriate messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features also permit advanced segmentation. Create lists of customers with similar qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to react and act.
Liberty to create: GetResponse permits you to develop professional-looking emails with ease. Users love the huge number of email design templates readily available, but you can likewise use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse design elements from emails that have been successful in the past. In either case, it‘s easy to make your e-mails stand out, even with restricted or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of specific subscribers. The tool even builds up in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination limitations: When you carry out a new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool does not immediately develop mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors individually. This seems like a huge miss out on, given that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you typically don’t wish to have to phone somebody or submit a type and await an answer. That‘s why live chat is such a useful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a real human who can fix more complex problems.
Assist Center
While live chat is the primary assistance option on offer, a quick click of the enigma button on the homepage takes you to the additional help choices. You can select to:
- Submit a quick kind to email GetResponse
- Browse material in the Aid
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video tours, the Aid Center, and all the consumer assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation function is more advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat option and while excellent, many company owner would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars feature. This positions a huge restriction on lots of businesses, but particularly huge ones. They are most likely to have a big audience that far goes beyond 500 people.
Finally, although not a huge issue, the fact that a lot of the GetResponse integrations count on Zapier is hardly perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to offer if you choose the best plan for you. GetResponse And Google