We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Neil Patel GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you must be able to identify if GetResponse is effective enough to utilize for your business.
What is GetResponse? Neil Patel GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their complimentary permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an unrestricted variety of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom-made rates
- Max2 – customized rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, via a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct complicated autoresponder series based on user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which instantly sends pointer emails to your website visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same opts for order verification emails.
- SMS marketing – the choice to send marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its crucial rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some pretty good features – the plan lets you access core email marketing features, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ But however, the free plan represents a excellent way to try the item out and to start with email marketing particularly if you have a small list and just want to send newsletters occasionally to it. | Even so, the free plan represents a excellent method to attempt the product out and to get going with email marketing especially if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include special aspects like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can save design templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to set up my very first email within 10 minutes and it felt really instinctive.
Design your very first email with GetResponse.
As soon as you develop a complimentary account, you can straight start designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 categories of email design templates. For instance, you can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing options are revealed when you require them. It‘s all very intuitive.
Traditional HTML code fans can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is great to understand that there is also an alternative for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Establish the number of columns you desire, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the very same components for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like normal newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my brand-new consumers. I start with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you want.
For this email campaign, I‘ve created a flow where my new consumers get 2 e-mails in two days. For my benefit, I separate customers who clicked on my email. Once the campaign begins, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop total client journeys. Develop your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you‘ve selected your lead magnet, you can develop out your funnel.
The whole funnel building process is assisted. You get tips of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to create a conversion funnel
As your initial step, you‘ll create a signup landing page. Choose the template, tweak your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to opt for greater plans.
I adore that I can create a entire funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically produce a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m wanting to offer a product, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently offers 198 design templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look truly old.
After choosing a landing page design template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and grab the right aspects.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variations as you want, in addition to forms and thank-you pages. Neil Patel GetResponse
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more expensive functions. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story doesn’t end here. To examine an email marketing platform you need to take a look at client support and rates plans.
GetResponse: The Great and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, however diving into its virtues and flaws will assist reveal whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding procedure, walking you through the process of constructing your very first email project with useful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, helpful, and quick to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you want to use customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has numerous advantages for users. Support and convert leads with highly targeted projects. Construct engagement and client commitment through relevant messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically any person can set up an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also allow for sophisticated division. Produce lists of customers with similar qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that recipients are more likely to respond and act.
Flexibility to develop: GetResponse permits you to produce professional-looking emails with ease. Users like the huge number of email templates offered, but you can also use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to discover and reuse design aspects from emails that have achieved success in the past. Either way, it‘s easy to make your e-mails stand out, even with minimal or no style skills.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual subscribers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you execute a brand-new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, but GetResponse‘s tool doesn’t automatically produce mobile-friendly variations. Thus, you have to design the landing page view for mobile visitors separately. This seems like a huge miss out on, considered that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open sophisticated automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you normally don’t wish to need to phone somebody or complete a form and wait for an answer. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a genuine human who can solve more complicated problems.
Help Center
While live chat is the main support option available, a fast click of the question mark button on the homepage takes you to the extra help choices. You can select to:
- Fill out a quick type to email GetResponse
- Search product in the Assistance
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you pick the Enterprise plan.
Aside from video tours, the Help Center, and all the consumer assistance alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than most other options on the market. Its email marketing, reporting, and landing page/form home builders are also quite effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while great, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This positions a substantial constraint on lots of companies, but specifically big ones. They are most likely to have a big audience that far surpasses 500 people.
Although not a big concern, the truth that numerous of the GetResponse combinations rely on Zapier is barely perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to offer if you pick the ideal plan for you. Neil Patel GetResponse