We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. How To Build A Buyers List With GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should be able to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? How To Build A Buyers List With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unlimited number of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for up to 1,000 subscribers.
- Max – custom-made prices
- Max2 – customized rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to arrange a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, by means of a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to construct complicated autoresponder series based upon user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which instantly sends out tip emails to your website visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order verification emails.
- SMS marketing – the option to send marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its crucial competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the option of using the platform for free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to attempt the product out and to get going with email marketing especially if you have a small list and simply want to send newsletters sometimes to it. | Even so, the free plan represents a great way to try the item out and to get going with email marketing especially if you have a little list and simply desire to send newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Add special elements like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
Once you develop a free account, you can directly begin developing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, invite‘ your consumers. Say you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you choose a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing alternatives are revealed when you need them. So it‘s all really intuitive.
Old school HTML code enthusiasts can begin based upon an HTML design or code it from scratch, however that isn’t required at all. It is good to know that there is likewise an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design section, you decide the structure and appearance of your email. Establish how many columns you want, standard colors, and so on. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the exact same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to invite my brand-new clients. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as lots of e-mails and conditions as you want.
For this email project, I‘ve developed a flow where my brand-new consumers get 2 e-mails in two days. For my convenience, I separate customers who clicked on my email. When the project begins, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build complete consumer journeys. Produce your own automation, develop client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually picked your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get ideas of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Select the design template, modify your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to go with greater plans.
I love that I can create a entire funnel in one dashboard, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will instantly generate a individualized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a different menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a function or item you can live-share your screen. If I‘m aiming to offer a product, I can add a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently offers 198 design templates. Although to be truthful, I ‘d adhere to the latest 100 templates, some of the older ones … look really old.
After choosing a landing page template you can begin editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. But after messing around a bit you‘ll quickly understand what is what and grab the right elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variants as you desire, in addition to forms and thank-you pages. How To Build A Buyers List With GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here though. To review an email marketing platform you have to look at customer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of people, but delving into its virtues and defects will help expose whether it is a good fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, strolling you through the process of constructing your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, practical, and quick to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has various advantages for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and customer commitment through relevant messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly any person can set up an innovative automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features likewise enable innovative segmentation. Create lists of customers with similar qualities or habits, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are more likely to respond and take action.
Freedom to develop: GetResponse permits you to develop professional-looking emails with ease. Users like the huge number of email templates offered, but you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and reuse style aspects from emails that have actually achieved success in the past. In any case, it‘s easy to make your emails stick out, even with minimal or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of individual subscribers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you implement a brand-new tool, you want something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some significant omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial assistance, however GetResponse‘s tool does not automatically produce mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors individually. This seems like a huge miss out on, considered that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan used to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you typically do not want to need to phone someone or fill out a form and wait for an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a genuine human who can solve more complex issues.
Assist Center
While live chat is the main support choice on offer, a quick click of the enigma button on the homepage takes you to the extra help alternatives. You can pick to:
- Submit a quick kind to email GetResponse
- Browse product in the Help Center
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the consumer support alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also assist you improve your overall marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat alternative and while excellent, lots of entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars include. This puts a big constraint on numerous businesses, but especially huge ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a big issue, the fact that a number of the GetResponse combinations depend on Zapier is barely perfect.
We recommend giving the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. How To Build A Buyers List With GetResponse