We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Company Hq
Nevertheless, among the names that gets drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is effective enough to use for your organization.
What is GetResponse? GetResponse Company Hq
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their totally free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also offer a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an limitless variety of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – customized prices
- Max2 – customized rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in using either of them, you‘ll require to contact GetResponse to schedule a demonstration, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days totally free, via a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build complicated autoresponder series based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which immediately sends suggestion emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation emails.
- SMS marketing – the option to send marketing text is only offered on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some lovely good functions – the plan lets you access core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However however, the complimentary plan represents a good way to try the product out and to start with email marketing specifically if you have a small list and simply wish to send newsletters periodically to it. | Even so, the complimentary plan represents a great way to attempt the product out and to get going with email marketing especially if you have a little list and simply desire to send out newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add special elements like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can save templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
As soon as you produce a free account, you can straight start developing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying alternatives are revealed when you require them. So it‘s all very intuitive.
Old-fashioned HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you decide the structure and look of your email. Establish the number of columns you desire, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always utilize the exact same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to regular newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to welcome my new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email campaign, I‘ve developed a flow where my new clients get 2 emails in 2 days. For my convenience, I separate clients who clicked on my email. As soon as the project begins, GetResponse keeps track of all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Create your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel building process is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page design template. Smart! GetResponse Company Hq
How to develop a conversion funnel
As your initial step, you‘ll produce a signup landing page. Select the template, fine-tune your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to opt for higher plans.
I love that I can design a whole funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically create a tailored website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a function or product you can live-share your screen. If I‘m looking to sell a item, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently uses 198 templates. Although to be honest, I ‘d stick to the most recent 100 templates, a few of the older ones … look actually old.
After choosing a landing page design template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll quickly understand what is what and grab the right elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as many versions as you want, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive features. If GetResponse can give their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here. To examine an email marketing platform you have to look at client support and pricing plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, however delving into its virtues and flaws will assist expose whether it is a great suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, walking you through the process of developing your very first email project with handy videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are educated, practical, and quick to react to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous benefits for users. Support and convert leads with extremely targeted campaigns. Build engagement and client commitment through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly anybody can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions also permit sophisticated division. Create lists of customers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are most likely to respond and do something about it.
Freedom to design: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the vast number of email templates readily available, however you can also use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and recycle style elements from emails that have actually been successful in the past. In any case, it‘s simple to make your emails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool does not immediately create mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors separately. This seems like a big miss out on, given that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to use on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan utilized to include more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran consumers. To open innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you normally do not want to need to phone somebody or fill out a kind and wait on an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk to a genuine human who can resolve more complicated problems.
Help Center
While live chat is the main assistance option available, a quick click of the question mark button on the homepage takes you to the additional assistance alternatives. You can choose to:
- Fill out a fast type to email GetResponse
- Browse material in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation feature is advanced than most other options on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat choice and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars include. This positions a substantial constraint on numerous services, however specifically huge ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a big problem, the fact that many of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to offer if you pick the best plan for you.GetResponse Company Hq