We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse And Shopify
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is powerful enough to utilize for your service.
What is GetResponse? GetResponse And Shopify
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an limitless number of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to arrange a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month totally free, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop complex autoresponder sequences based on user behaviour) is just totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which immediately sends out pointer emails to your website visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the choice to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its essential competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some lovely good features – the plan lets you gain access to core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However even so, the totally free plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a small list and just wish to send newsletters sometimes to it. | Even so, the totally free plan represents a good method to try the item out and to get going with email marketing especially if you have a little list and just want to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique aspects like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly instinctive.
Design your first email with GetResponse.
As soon as you produce a free account, you can directly begin developing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the modifying choices are shown when you need them. So it‘s all extremely user-friendly.
Old-fashioned HTML code fans can start based upon an HTML style or code it from scratch, however that isn’t required at all. It is good to know that there is likewise an option for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you want, standard colors, and so on. The primary editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the exact same elements for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like regular newsletter styles, but then trigger them to be sent out as an autoresponder.
The scheduling provides you control over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my brand-new customers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks excellent. When you zoom in on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email campaign, I‘ve developed a flow where my new clients get two emails in 2 days. For my convenience, I separate clients who clicked on my email. As soon as the project begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total customer journeys. Produce your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel building procedure is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page design template. Smart! GetResponse And Shopify
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, modify your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to choose greater plans.
I adore that I can develop a whole funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will instantly create a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a good homepage with minimal effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m looking to sell a item, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 design templates. Although to be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. However after playing around a bit you‘ll quickly know what is what and get the best aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you want, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story does not end here however. To evaluate an email marketing platform you have to look at customer support and prices plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, however diving into its virtues and defects will help expose whether it is a excellent fit for your company in particular.
What GetResponse Is Good At
GetResponse is developed to assist you produce and perform impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with varying ability levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding procedure, strolling you through the process of developing your first email project with handy videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are well-informed, practical, and quick to respond to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various benefits for users. Support and transform leads with highly targeted projects. Build engagement and customer commitment through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise allow for sophisticated segmentation. Produce lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are most likely to respond and act.
Liberty to create: GetResponse permits you to produce professional-looking e-mails with ease. Users like the large number of email design templates offered, however you can likewise use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and reuse design elements from emails that have been successful in the past. In either case, it‘s easy to make your e-mails stand apart, even with restricted or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way down to the actions of private customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your company.
Combination constraints: When you execute a brand-new tool, you want something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with task management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big help, however GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Thus, you need to create the landing page view for mobile visitors independently. This appears like a huge miss out on, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually don’t wish to have to phone someone or complete a form and wait for an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complex issues.
Help
While live chat is the primary support choice on offer, a quick click of the enigma button on the homepage takes you to the extra help choices. You can choose to:
- Submit a quick form to email GetResponse
- Search material in the Assistance
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you enhance your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat choice and while great, lots of business owners would still like to be able to call.
This program also has a standard limit of 500 participants for its webinars include. This places a big restriction on numerous businesses, but specifically big ones. They are most likely to have a large audience that far surpasses 500 people.
Finally, although not a huge issue, the reality that many of the GetResponse combinations count on Zapier is barely ideal.
We recommend giving the totally free trial a spin. The platform has a lot to offer if you pick the right plan for you.GetResponse And Shopify