We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Downgrade Plan
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse Downgrade Plan
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an endless number of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 customers.
- Max – custom rates
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to set up a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, via a trial that you can access here.
Key distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complex autoresponder series based upon user behaviour) is just totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing feature (which instantly sends out suggestion emails to your site visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation emails.
- SMS marketing – the option to send out marketing text is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its crucial competitors‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely decent functions – the plan lets you access core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a excellent way to try the product out and to get going with email marketing particularly if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the totally free plan represents a great method to try the item out and to get going with email marketing specifically if you have a small list and simply desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Include unique components like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve templates for future use, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt truly instinctive.
Design your first email with GetResponse.
When you develop a complimentary account, you can straight begin designing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, invite‘ your customers. Say you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying choices are revealed when you require them. It‘s all very user-friendly.
Traditional HTML code fans can start based on an HTML style or code it from scratch, however that isn’t required at all. It is great to know that there is likewise an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and appearance of your email. Set up the number of columns you desire, fundamental colors, etc. The primary editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I always use the very same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to develop automation to welcome my new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email project, I‘ve produced a flow where my brand-new consumers get 2 e-mails in 2 days. Then, for my benefit, I separate customers who clicked on my email. Once the campaign begins, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Develop your own automation, construct customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is directed. You get ideas of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page design template. Smart! GetResponse Downgrade Plan
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to choose greater plans.
I love that I can create a whole funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly generate a customized website.
Other website structure options consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m looking to offer a product, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently provides 198 templates. To be truthful, I ‘d stick to the latest 100 templates, some of the older ones … look really old.
After picking a landing page template you can begin editing. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. However after messing around a bit you‘ll quickly know what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variations as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Obviously, some specialized landing page software has more expensive functions. If GetResponse can give their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here. To evaluate an email marketing platform you need to look at consumer support and rates plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a top quality option for a great deal of individuals, however delving into its virtues and defects will help reveal whether it is a excellent fit for your service in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and perform impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional guided onboarding procedure, strolling you through the procedure of developing your very first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, practical, and quick to respond to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various benefits for users. Nurture and transform leads with extremely targeted projects. Build engagement and customer commitment through relevant messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that nearly any person can set up an innovative automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features also permit sophisticated segmentation. Produce lists of subscribers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are most likely to respond and take action.
Liberty to create: GetResponse permits you to develop professional-looking e-mails with ease. Users love the huge number of email templates available, however you can also use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse style components from emails that have achieved success in the past. Either way, it‘s easy to make your e-mails stand out, even with limited or no style abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual subscribers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Combination restrictions: When you execute a new tool, you want something that suits your existing tech stack easily. Unfortunately, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with project management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool does not immediately develop mobile-friendly versions. Thus, you need to develop the landing page view for mobile visitors individually. This appears like a big miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, simple modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to include more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you generally don’t wish to need to phone someone or fill out a type and wait on an answer. That‘s why live chat is such a useful tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complex problems.
Help
While live chat is the main assistance alternative on offer, a fast click of the enigma button on the homepage takes you to the additional help alternatives. You can select to:
- Complete a fast type to email GetResponse
- Browse material in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they likewise assist you improve your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat choice and while great, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This places a big restraint on numerous services, but particularly huge ones. They are more likely to have a large audience that far surpasses 500 people.
Although not a big issue, the fact that many of the GetResponse combinations rely on Zapier is barely perfect.
We recommend giving the totally free trial a spin. The platform has a lot to offer if you choose the ideal plan for you.GetResponse Downgrade Plan