We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Does GetResponse Have Automation Rules
However, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has been around because permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must have the ability to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? Does GetResponse Have Automation Rules
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unlimited variety of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – custom rates
- Max2 – customized prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced features (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to schedule a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, via a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to construct complicated autoresponder series based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends out suggestion emails to your site visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the alternative to send marketing text is just available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from a few of its essential competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t provide an completely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some beautiful good features – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a great way to try the product out and to start with email marketing particularly if you have a small list and just wish to send out newsletters periodically to it. | Even so, the totally free plan represents a great method to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Add special components like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can save design templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt really user-friendly.
Style your very first email with GetResponse.
When you produce a free account, you can directly start developing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, welcome‘ your clients. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying alternatives are shown when you need them. So it‘s all very user-friendly.
Old school HTML code enthusiasts can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is great to know that there is also an option for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you want, standard colors, etc. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the very same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to produce automation to invite my new clients. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I‘ve created a circulation where my new customers get 2 emails in two days. Then, for my convenience, I separate consumers who clicked on my email. As soon as the project starts, GetResponse tracks all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete client journeys. Create your own automation, construct consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel building process is directed. You get tips of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the template, modify your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to select greater plans.
I love that I can design a whole funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will immediately create a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action straight in the webinar.
People who are currently utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently uses 198 templates. To be truthful, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After picking a landing page template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. However after messing around a bit you‘ll rapidly know what is what and get the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as lots of variations as you want, together with forms and thank-you pages. Does GetResponse Have Automation Rules
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive features. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here however. To review an email marketing platform you have to look at customer assistance and pricing plans.
GetResponse: The Great and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, however delving into its virtues and flaws will help expose whether it is a good fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, walking you through the process of constructing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, helpful, and fast to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive method to email marketing has many advantages for users. Support and transform leads with highly targeted campaigns. Develop engagement and client commitment through relevant messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can set up an innovative automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise permit innovative segmentation. Produce lists of subscribers with similar qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to respond and take action.
Liberty to create: GetResponse permits you to create professional-looking emails with ease. Users love the huge number of email templates offered, however you can likewise use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse design components from emails that have achieved success in the past. Either way, it‘s easy to make your emails stand out, even with limited or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of individual customers. The tool even develops comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Combination limitations: When you carry out a new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool doesn’t instantly produce mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors independently. This seems like a big miss out on, considered that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to use on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan used to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you usually don’t wish to have to phone somebody or submit a form and await an answer. That‘s why live chat is such a helpful tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can fix more complicated problems.
Assist Center
While live chat is the main assistance alternative available, a quick click of the question mark button on the homepage takes you to the additional help choices. You can pick to:
- Complete a quick type to email GetResponse
- Search material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Aid Center, and all the customer support options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise assist you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat option and while terrific, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars include. This puts a big restriction on lots of businesses, however especially big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a big issue, the reality that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend giving the free trial a spin. The platform has a lot to offer if you pick the best plan for you. Does GetResponse Have Automation Rules