We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Choose Custom Field GetResponse
However, among the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around because permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you should have the ability to determine if GetResponse is effective enough to use for your company.
What is GetResponse? Choose Custom Field GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their complimentary forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are six prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an endless number of e-mails to as much as 1,000 customers
- Marketing Automation –starting at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – custom pricing
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to schedule a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month free of charge, by means of a trial that you can access here.
Secret differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to build complicated autoresponder sequences based upon user behaviour) is only fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends out pointer emails to your site visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order confirmation emails.
- SMS marketing – the option to send marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its crucial competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the option of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some beautiful good functions – the plan lets you access core email marketing features, the full variety of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to try the item out and to get going with email marketing particularly if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the complimentary plan represents a great method to attempt the product out and to get going with email marketing specifically if you have a little list and simply want to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special aspects like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can conserve design templates for future use, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my first email within 10 minutes and it felt really intuitive.
Style your very first email with GetResponse.
When you produce a complimentary account, you can directly begin developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, invite‘ your clients. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the modifying alternatives are revealed when you require them. It‘s all extremely instinctive.
Old school HTML code fans can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is great to understand that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design section, you choose the structure and look of your email. Set up how many columns you desire, standard colors, etc. The primary editing is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like typical newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my brand-new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks excellent. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I have actually developed a flow where my new clients get two emails in two days. Then, for my convenience, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to build total consumer journeys. Create your own automation, build client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel building process is assisted. You get ideas of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important statistics to monitor your project‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for greater plans.
I love that I can create a whole funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will immediately create a customized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter font styles, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you include time, date, and period of the webinar. You choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to reveal a function or item you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently uses 198 templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. However after messing around a bit you‘ll quickly know what is what and grab the right elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you desire, together with forms and thank-you pages. Choose Custom Field GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive functions. If GetResponse can provide their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story does not end here however. To examine an email marketing platform you have to look at customer support and prices plans.
GetResponse: The Great and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, but delving into its virtues and flaws will assist reveal whether it is a great suitable for your company in particular.
What GetResponse Is Good At
GetResponse is created to help you produce and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, walking you through the procedure of constructing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, practical, and fast to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s strategic, sequential approach to email marketing has various advantages for users. Support and convert leads with extremely targeted projects. Construct engagement and customer loyalty through appropriate messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost anybody can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features also enable advanced segmentation. Produce lists of customers with similar qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are most likely to respond and act.
Flexibility to develop: GetResponse allows you to develop professional-looking emails with ease. Users enjoy the vast number of email templates available, however you can also use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and reuse design aspects from emails that have actually succeeded in the past. In either case, it‘s easy to make your e-mails stand apart, even with limited or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of specific customers. The tool even builds up detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Combination constraints: When you execute a brand-new tool, you desire something that suits your existing tech stack quickly. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Hence, you have to design the landing page view for mobile visitors independently. This looks like a big miss out on, given that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, basic changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you generally don’t want to need to phone someone or fill out a type and wait on an answer. That‘s why live chat is such a helpful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complicated issues.
Help
While live chat is the primary support alternative on offer, a fast click of the enigma button on the homepage takes you to the additional assistance options. You can pick to:
- Fill out a quick form to email GetResponse
- Browse material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video trips, the Aid Center, and all the consumer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat choice and while terrific, many company owner would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars feature. This puts a big constraint on numerous organizations, but especially big ones. They are most likely to have a large audience that far surpasses 500 people.
Lastly, although not a big issue, the reality that a lot of the GetResponse integrations rely on Zapier is barely ideal.
We recommend giving the totally free trial a spin. The platform has a lot to offer if you choose the best plan for you. Choose Custom Field GetResponse