We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse WordPress Integration
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around given that forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse WordPress Integration
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also use a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an endless number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – custom-made prices
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month totally free, via a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct intricate autoresponder sequences based upon user behaviour) is just totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which automatically sends reminder emails to your site visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification emails.
- SMS marketing – the alternative to send out marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its crucial rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some lovely good functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a good way to try the item out and to get going with email marketing specifically if you have a small list and simply wish to send newsletters occasionally to it. | Even so, the complimentary plan represents a great way to attempt the item out and to get going with email marketing especially if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include special components like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email design templates. You can save templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
Once you produce a totally free account, you can directly start designing your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying options are shown when you require them. So it‘s all very instinctive.
Traditional HTML code fans can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to know that there is likewise an alternative for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to invite my brand-new consumers. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as numerous emails and conditions as you want.
For this email project, I have actually produced a circulation where my new clients get two emails in 2 days. For my benefit, I separate customers who clicked on my email. Once the campaign starts, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. When you do, you have the power to build total client journeys. Produce your own automation, develop consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The entire funnel building process is assisted. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the template, tweak your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to opt for higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically generate a individualized website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. Although to be sincere, I ‘d stick to the newest 100 templates, a few of the older ones … look truly old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll quickly understand what is what and grab the ideal components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variations as you desire, along with forms and thank-you pages. GetResponse WordPress Integration
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software has more fancy functions. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story does not end here. To evaluate an email marketing platform you need to take a look at consumer support and rates plans.
GetResponse: The Excellent and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, however delving into its virtues and flaws will assist reveal whether it is a great suitable for your service in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding process, walking you through the procedure of developing your very first email project with useful videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are well-informed, helpful, and fast to react to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various advantages for users. Support and transform leads with highly targeted campaigns. Build engagement and customer commitment through relevant messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anyone can set up an advanced automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation functions likewise allow for sophisticated segmentation. Produce lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that recipients are more likely to respond and take action.
Liberty to design: GetResponse allows you to produce professional-looking emails with ease. Users love the large variety of email templates readily available, but you can likewise use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to find and reuse design aspects from emails that have actually been successful in the past. In either case, it‘s simple to make your e-mails stand apart, even with minimal or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of private subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you execute a new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors separately. This appears like a big miss out on, considered that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually don’t want to need to phone somebody or fill out a form and wait on an answer. That‘s why live chat is such a useful tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can resolve more complex issues.
Assist
While live chat is the main support option on offer, a fast click of the question mark button on the homepage takes you to the extra help alternatives. You can pick to:
- Submit a quick type to email GetResponse
- Search product in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the consumer support options, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also help you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation feature is more advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while fantastic, many business owners would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars include. This puts a substantial restraint on many services, but specifically huge ones. They are most likely to have a large audience that far exceeds 500 people.
Finally, although not a huge issue, the truth that many of the GetResponse integrations rely on Zapier is barely ideal.
We suggest giving the totally free trial a spin. The platform has a lot to provide if you select the best plan for you. GetResponse WordPress Integration