We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Create Drip With GetResponse
However, one of the names that gets drifted around when discussing email marketing software is GetResponse.
It is among those tools that has actually been around given that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should be able to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? Create Drip With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless variety of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 customers.
- Max – customized pricing
- Max2 – customized pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced functions (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, by means of a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder series based upon user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which immediately sends reminder emails to your website visitors who don’t finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification e-mails.
- SMS marketing – the alternative to send out marketing text is only available on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some beautiful good functions – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to attempt the product out and to get going with email marketing especially if you have a little list and just wish to send newsletters periodically to it. | Even so, the complimentary plan represents a excellent way to attempt the product out and to get going with email marketing especially if you have a small list and simply desire to send newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special aspects like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
As soon as you create a totally free account, you can straight start developing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, invite‘ your consumers. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing options are revealed when you need them. So it‘s all very intuitive.
Traditional HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to know that there is likewise an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and look of your email. Set up the number of columns you desire, basic colors, and so on. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the exact same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to invite my brand-new consumers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For example, when a customer buys something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can include as many emails and conditions as you want.
For this email project, I‘ve created a circulation where my brand-new customers get two e-mails in 2 days. Then, for my convenience, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop complete consumer journeys. Develop your own automation, build customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel structure process is assisted. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Pick the template, tweak your copy and design, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to choose higher plans.
I adore that I can develop a entire funnel in one control panel, all with the ability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically produce a individualized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, rearrange aspects, change padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m looking to offer a item, I can add a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 design templates. To be truthful, I ‘d stick to the latest 100 templates, some of the older ones … look truly old.
After choosing a landing page design template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you desire, in addition to forms and thank-you pages. Create Drip With GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software has more elegant features. If GetResponse can offer their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story does not end here. To review an email marketing platform you have to look at client support and prices plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, but diving into its virtues and defects will assist reveal whether it is a good fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, strolling you through the procedure of developing your very first email project with practical videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are educated, handy, and quick to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has various benefits for users. Nurture and convert leads with extremely targeted projects. Develop engagement and customer commitment through relevant messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can establish an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise enable advanced segmentation. Produce lists of subscribers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to react and do something about it.
Flexibility to develop: GetResponse permits you to develop professional-looking e-mails with ease. Users like the large variety of email templates readily available, but you can likewise utilize the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and recycle style elements from emails that have actually been successful in the past. In either case, it‘s simple to make your emails stand out, even with restricted or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of individual customers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Combination limitations: When you carry out a brand-new tool, you desire something that suits your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a huge aid, however GetResponse‘s tool doesn’t instantly create mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors separately. This looks like a big miss, considered that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually do not want to have to phone somebody or fill out a form and wait on an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can fix more complex issues.
Help
While live chat is the main assistance option available, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can select to:
- Submit a fast form to email GetResponse
- Browse product in the Help
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the client assistance options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not just help you get the most out of GetResponse, they likewise assist you enhance your overall marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat choice and while terrific, lots of company owner would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This puts a big restriction on lots of companies, however specifically big ones. They are more likely to have a large audience that far goes beyond 500 people.
Finally, although not a big problem, the truth that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend giving the free trial a spin. The platform has a lot to provide if you select the right plan for you. Create Drip With GetResponse