We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Delete Message GetResponse
However, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? Delete Message GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted variety of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 customers.
- Max – customized prices
- Max2 – custom-made prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, via a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to build intricate autoresponder sequences based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery feature (which immediately sends out reminder emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order verification e-mails.
- SMS marketing – the option to send out marketing text is only available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the evaluation– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its key rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the choice of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing features, the complete series of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to use any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a small list and simply wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a good way to try the product out and to get going with email marketing specifically if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my very first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
Once you create a free account, you can directly begin creating your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. For example, you can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the modifying options are shown when you require them. So it‘s all very user-friendly.
Traditional HTML code enthusiasts can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an choice for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you desire, basic colors, etc. The primary modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to invite my new consumers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks outstanding. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as many e-mails and conditions as you want.
For this email campaign, I‘ve created a circulation where my brand-new clients get two emails in 2 days. For my benefit, I separate consumers who clicked on my email. When the project starts, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total client journeys. Create your own automation, build consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel building procedure is directed. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the design template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to opt for greater plans.
I love that I can create a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will immediately create a customized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more customization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to show a function or item you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently offers 198 design templates. To be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look truly old.
After choosing a landing page design template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the best elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as numerous variants as you want, along with forms and thank-you pages. Delete Message GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software has more fancy features. If GetResponse can provide their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story doesn’t end here however. To review an email marketing platform you need to look at consumer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a premium option for a great deal of people, but delving into its virtues and defects will assist reveal whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with differing ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, walking you through the procedure of constructing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are educated, handy, and quick to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has various benefits for users. Support and transform leads with extremely targeted projects. Construct engagement and consumer loyalty through appropriate messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anybody can set up an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise permit sophisticated division. Develop lists of subscribers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are more likely to react and do something about it.
Freedom to create: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the large number of email design templates offered, however you can likewise use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and reuse style elements from emails that have been successful in the past. Either way, it‘s easy to make your e-mails stick out, even with minimal or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you carry out a new tool, you want something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors separately. This seems like a huge miss, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to consist of more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you normally don’t wish to have to phone somebody or fill out a type and wait on an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can resolve more complex issues.
Help
While live chat is the primary support option available, a fast click of the enigma button on the homepage takes you to the extra aid choices. You can choose to:
- Complete a fast type to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise help you improve your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form contractors are also rather effective. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat option and while great, numerous entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This puts a big restraint on many companies, but particularly big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a huge problem, the fact that many of the GetResponse integrations rely on Zapier is barely perfect.
We recommend giving the totally free trial a spin. The platform has a lot to offer if you select the right plan for you. Delete Message GetResponse