We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Twitter Connect GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around considering that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you should be able to figure out if GetResponse is effective enough to use for your company.
What is GetResponse? Twitter Connect GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unrestricted variety of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 customers.
- Max – custom rates
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced functions (more on these in a moment). With these plans, specific rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to set up a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days totally free, through a trial that you can access here.
Key differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to develop complex autoresponder sequences based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which automatically sends pointer emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation emails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its essential rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some beautiful decent features – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters occasionally to it. | Even so, the free plan represents a excellent method to try the item out and to get going with email marketing especially if you have a little list and simply desire to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add unique components like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can save design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
When you develop a totally free account, you can directly begin designing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. You can ‘educate, promote, invite‘ your customers. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying options are revealed when you require them. So it‘s all extremely instinctive.
Traditional HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you want, basic colors, etc. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling offers you manage over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to develop automation to invite my brand-new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as many e-mails and conditions as you desire.
For this email project, I‘ve developed a flow where my brand-new consumers get two emails in two days. For my benefit, I separate clients who clicked on my email. As soon as the project begins, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to construct complete client journeys. Produce your own automation, construct client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. When you‘ve chosen your lead magnet, you can build out your funnel.
The entire funnel structure process is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, modify your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to opt for greater plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will instantly generate a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a feature or product you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d adhere to the latest 100 templates, some of the older ones … look truly old.
After picking a landing page template you can start editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as numerous variations as you want, along with forms and thank-you pages. Twitter Connect GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more elegant features. If GetResponse can give their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story doesn’t end here however. To evaluate an email marketing platform you need to take a look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a premium option for a lot of people, but delving into its virtues and defects will assist reveal whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you create and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, walking you through the procedure of building your very first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, handy, and quick to respond to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has many benefits for users. Nurture and transform leads with extremely targeted campaigns. Construct engagement and customer commitment through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anybody can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or build your own from scratch.
The automation features likewise enable advanced division. Develop lists of customers with comparable qualities or habits, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that receivers are most likely to respond and do something about it.
Liberty to design: GetResponse permits you to create professional-looking emails with ease. Users like the huge number of email design templates offered, but you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and recycle design components from emails that have achieved success in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no style abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination constraints: When you carry out a new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some noteworthy omissions, particularly with job management platforms. And some essential combinations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t automatically produce mobile-friendly versions. Hence, you have to develop the landing page view for mobile visitors separately. This looks like a huge miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan used to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To unlock innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you typically do not wish to need to phone someone or complete a kind and await an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can fix more complex issues.
Help
While live chat is the main support choice available, a quick click of the question mark button on the homepage takes you to the additional help choices. You can select to:
- Fill out a quick kind to email GetResponse
- Browse material in the Help
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer support choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise assist you improve your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is more advanced than most other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while excellent, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This places a huge restriction on numerous businesses, but particularly big ones. They are more likely to have a large audience that far surpasses 500 people.
Although not a huge problem, the reality that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend offering the totally free trial a spin. The platform has a lot to use if you choose the best plan for you. Twitter Connect GetResponse