We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Aweber Icontact GetResponse Mailchimp Salesforce
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? Aweber Icontact GetResponse Mailchimp Salesforce
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their complimentary permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless number of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to schedule a demo, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days totally free, through a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop complex autoresponder sequences based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends reminder emails to your site visitors who don’t complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order confirmation emails.
- SMS marketing – the option to send out marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone support is only offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t provide an completely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some beautiful decent functions – the plan lets you access core email marketing features, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the totally free plan represents a excellent way to try the item out and to start with email marketing especially if you have a little list and just wish to send newsletters sometimes to it. | Even so, the free plan represents a excellent method to attempt the item out and to get going with email marketing particularly if you have a small list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique components like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you develop a free account, you can straight begin developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For instance, you can ‘educate, promote, invite‘ your clients. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying options are shown when you need them. So it‘s all very user-friendly.
Old-fashioned HTML code lovers can start based on an HTML design or code it from scratch, however that isn’t required at all. It is great to know that there is likewise an option for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Set up how many columns you desire, standard colors, etc. The primary modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly utilize the exact same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to welcome my new consumers. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks outstanding. When you zoom in on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as numerous e-mails and conditions as you want.
For this email project, I have actually developed a circulation where my brand-new customers get two emails in 2 days. Then, for my benefit, I separate clients who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total consumer journeys. Develop your own automation, develop customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel building procedure is assisted. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to select greater plans.
I adore that I can design a whole funnel in one dashboard, all with the capability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly generate a customized website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals more customization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to reveal a function or item you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. Although to be honest, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. However after messing around a bit you‘ll quickly know what is what and grab the right aspects.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as many variations as you want, in addition to forms and thank-you pages. Aweber Icontact GetResponse Mailchimp Salesforce
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more fancy features. If GetResponse can give their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story doesn’t end here however. To evaluate an email marketing platform you need to take a look at customer assistance and prices plans.
GetResponse: The Great and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, but diving into its virtues and defects will help reveal whether it is a great fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you produce and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding process, strolling you through the process of building your first email project with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are educated, handy, and fast to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has various benefits for users. Nurture and convert leads with extremely targeted campaigns. Build engagement and consumer commitment through relevant messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anybody can set up an sophisticated automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also enable sophisticated segmentation. Develop lists of customers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are more likely to respond and act.
Liberty to create: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the vast variety of email design templates offered, however you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse design components from emails that have actually been successful in the past. Either way, it‘s easy to make your emails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of individual customers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination constraints: When you execute a new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, however GetResponse‘s tool doesn’t instantly develop mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors individually. This appears like a big miss, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan used to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To open sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you typically do not want to have to phone someone or submit a type and wait on an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complex issues.
Assist Center
While live chat is the primary assistance alternative available, a quick click of the question mark button on the homepage takes you to the extra help options. You can pick to:
- Complete a quick type to email GetResponse
- Search product in the Help Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the client support alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply help you get the most out of GetResponse, they also help you enhance your total marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form builders are also quite effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat option and while great, lots of business owners would still like to be able to call.
This program likewise has a standard limitation of 500 participants for its webinars include. This puts a big restraint on many organizations, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 people.
Finally, although not a huge problem, the truth that much of the GetResponse combinations depend on Zapier is hardly perfect.
We suggest providing the free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. Aweber Icontact GetResponse Mailchimp Salesforce