We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Left Justify Button
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Left Justify Button
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their complimentary permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse rates
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 subscribers.
- Max – custom-made pricing
- Max2 – customized pricing.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to schedule a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month totally free, via a trial that you can access here.
Secret distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to build complex autoresponder sequences based upon user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which immediately sends out suggestion emails to your site visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order verification e-mails.
- SMS marketing – the choice to send marketing text is only available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its essential competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t use an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely decent features – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and just want to send newsletters periodically to it. | Even so, the totally free plan represents a good method to try the product out and to get going with email marketing particularly if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Include unique elements like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can save templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my very first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
As soon as you create a complimentary account, you can directly begin creating your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. For example, you can ‘educate, promote, invite‘ your consumers. Say you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing choices are shown when you require them. So it‘s all very user-friendly.
Traditional HTML code lovers can begin based on an HTML style or code it from scratch, but that isn’t required at all. It is great to know that there is likewise an option for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and look of your email. Set up how many columns you want, fundamental colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to regular newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to invite my brand-new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks excellent. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as many e-mails and conditions as you want.
For this email project, I‘ve created a flow where my brand-new customers get 2 emails in 2 days. For my convenience, I separate consumers who clicked on my email. When the project begins, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to build total client journeys. Develop your own automation, construct consumer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can develop out your funnel.
The whole funnel building procedure is guided. You get recommendations of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll develop a signup landing page. Choose the design template, modify your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to opt for greater plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately produce a tailored website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for just 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to show a function or item you can live-share your screen. If I‘m looking to sell a product, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder currently offers 198 templates. To be truthful, I ‘d stick to the latest 100 templates, some of the older ones … look really old.
After choosing a landing page design template you can start editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. But after playing around a bit you‘ll quickly know what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you want, together with forms and thank-you pages. GetResponse Left Justify Button
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story doesn’t end here however. To evaluate an email marketing platform you have to take a look at client assistance and pricing plans.
GetResponse: The Great and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a premium option for a great deal of people, however delving into its virtues and defects will assist reveal whether it is a great suitable for your service in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding procedure, walking you through the process of constructing your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, handy, and fast to react to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Develop engagement and client loyalty through pertinent messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically any person can set up an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features likewise permit advanced division. Create lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to respond and do something about it.
Freedom to create: GetResponse allows you to create professional-looking emails with ease. Users enjoy the vast variety of email templates offered, but you can also utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse design aspects from emails that have actually succeeded in the past. In either case, it‘s simple to make your e-mails stick out, even with limited or no style skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of private customers. The tool even develops comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Integration restrictions: When you implement a brand-new tool, you want something that suits your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, especially with job management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial help, however GetResponse‘s tool does not immediately produce mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors individually. This seems like a big miss, considered that many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To open advanced automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally do not wish to have to phone someone or fill out a form and await an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a real human who can resolve more complex problems.
Help Center
While live chat is the main assistance choice available, a quick click of the question mark button on the homepage takes you to the extra help alternatives. You can pick to:
- Submit a quick kind to email GetResponse
- Search product in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the customer support options, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they also help you improve your total marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat choice and while terrific, numerous entrepreneur would still like to be able to call.
This program also has a basic limitation of 500 attendees for its webinars include. This places a big constraint on lots of businesses, however especially huge ones. They are most likely to have a big audience that far exceeds 500 individuals.
Although not a huge issue, the truth that many of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest offering the free trial a spin. The platform has a lot to use if you pick the ideal plan for you. GetResponse Left Justify Button