We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse For Request Quote
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse For Request Quote
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an endless variety of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 subscribers.
- Max – customized prices
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month free of charge, by means of a trial that you can access here.
Key differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to develop intricate autoresponder sequences based on user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which instantly sends tip emails to your website visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order verification emails.
- SMS marketing – the alternative to send marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its key rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some beautiful decent functions – the plan lets you access core email marketing features, the full variety of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the totally free plan represents a good way to attempt the product out and to start with email marketing especially if you have a little list and simply want to send newsletters occasionally to it. | Even so, the totally free plan represents a excellent method to try the item out and to get going with email marketing especially if you have a little list and just want to send newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Include unique components like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, style in HTML, or build your own style from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
As soon as you produce a free account, you can directly start designing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your customers. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing choices are shown when you require them. So it‘s all really user-friendly.
Old-fashioned HTML code enthusiasts can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is also an option for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you decide the structure and appearance of your email. Set up how many columns you desire, fundamental colors, and so on. The primary modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and areas. I always use the exact same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Supplied you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like normal newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to invite my brand-new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email project, I have actually produced a flow where my brand-new clients get 2 emails in 2 days. For my benefit, I separate consumers who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Develop your own automation, build client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel structure process is assisted. You get recommendations of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the design template, fine-tune your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to choose higher plans.
I love that I can develop a whole funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically generate a tailored website.
Other website structure choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further customization when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you want to reveal a feature or item you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 design templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After choosing a landing page template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and grab the best components.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as numerous variations as you desire, in addition to forms and thank-you pages. GetResponse For Request Quote
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into clients. The story doesn’t end here though. To review an email marketing platform you need to take a look at client assistance and pricing plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium service for a great deal of individuals, but delving into its virtues and defects will assist reveal whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to help you create and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, walking you through the process of developing your very first email project with handy videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are experienced, useful, and fast to respond to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you wish to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Construct engagement and client commitment through appropriate messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost anybody can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise enable advanced division. Create lists of subscribers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are most likely to react and act.
Liberty to develop: GetResponse enables you to produce professional-looking e-mails with ease. Users like the vast number of email design templates offered, but you can also use the super smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse style components from emails that have achieved success in the past. In either case, it‘s simple to make your e-mails stick out, even with restricted or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of private customers. The tool even builds up detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Integration limitations: When you execute a brand-new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with task management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial aid, but GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Hence, you need to develop the landing page view for mobile visitors separately. This looks like a huge miss out on, given that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is hard to use on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To open innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent assistance options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you typically don’t want to have to phone someone or complete a type and wait for an response. That‘s why live chat is such a useful tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can solve more complicated issues.
Help
While live chat is the main support option available, a fast click of the question mark button on the homepage takes you to the extra aid options. You can pick to:
- Fill out a quick type to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the customer support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is advanced than a lot of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise rather efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while fantastic, numerous business owners would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This puts a big restriction on numerous businesses, but specifically huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a big issue, the fact that a number of the GetResponse combinations count on Zapier is hardly ideal.
We recommend giving the free trial a spin. The platform has a lot to offer if you pick the best plan for you. GetResponse For Request Quote