We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse API
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must have the ability to determine if GetResponse is effective enough to utilize for your service.
What is GetResponse? GetResponse API
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an unrestricted variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 subscribers.
- Max – custom prices
- Max2 – customized rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to schedule a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days totally free, by means of a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to build complicated autoresponder series based upon user behaviour) is just totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends suggestion emails to your site visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its key rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t use an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty decent functions – the plan lets you access core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a great way to try the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a good way to attempt the item out and to get going with email marketing particularly if you have a little list and just want to send newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them directly. Include unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse comes with 120+ email templates. You can save templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my very first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
Once you produce a free account, you can straight start creating your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to reuse later on.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing choices are shown when you need them. So it‘s all extremely intuitive.
Traditional HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t required at all. It is good to understand that there is likewise an choice for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you choose the structure and look of your email. Establish how many columns you desire, standard colors, and so on. The primary editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the exact same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to invite my brand-new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks excellent. When you focus on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as lots of emails and conditions as you desire.
For this email campaign, I‘ve produced a circulation where my new clients get 2 e-mails in two days. Then, for my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. Once you do, you have the power to develop total client journeys. Develop your own automation, build client profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve picked your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get tips of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse API
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, tweak your copy and design, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your campaign‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to choose greater plans.
I love that I can develop a entire funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically generate a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, reposition components, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m seeking to offer a item, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After selecting a landing page template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. However after messing around a bit you‘ll quickly know what is what and get the ideal aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more fancy features. If GetResponse can offer their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story doesn’t end here though. To examine an email marketing platform you need to look at customer support and prices plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of people, however delving into its virtues and defects will help expose whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to assist you produce and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional guided onboarding process, strolling you through the process of developing your first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, handy, and quick to respond to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s strategic, sequential technique to email marketing has many benefits for users. Support and transform leads with extremely targeted projects. Develop engagement and customer commitment through appropriate messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anybody can set up an advanced automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation functions also permit innovative division. Develop lists of subscribers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that receivers are more likely to respond and do something about it.
Freedom to create: GetResponse allows you to create professional-looking e-mails with ease. Users like the huge number of email design templates offered, but you can also utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and reuse design aspects from emails that have actually succeeded in the past. In either case, it‘s simple to make your emails stand apart, even with limited or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of private customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you execute a brand-new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial assistance, but GetResponse‘s tool does not instantly create mobile-friendly variations. Hence, you need to develop the landing page view for mobile visitors independently. This seems like a huge miss out on, considered that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you generally don’t wish to have to phone somebody or fill out a form and wait for an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can solve more complex issues.
Assist Center
While live chat is the primary assistance choice available, a quick click of the question mark button on the homepage takes you to the additional assistance alternatives. You can pick to:
- Complete a fast type to email GetResponse
- Search product in the Assistance
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the consumer assistance alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they also help you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat choice and while excellent, numerous company owner would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars include. This puts a big restraint on many companies, however especially huge ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a huge issue, the fact that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you select the best plan for you.GetResponse API