We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Mail
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Mail
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an limitless number of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – customized rates
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, through a trial that you can access here.
Secret differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to construct intricate autoresponder series based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends pointer emails to your site visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order verification emails.
- SMS marketing – the choice to send out marketing text is just available on the ‘Max‘ plans.
- Assistance – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its essential rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t use an totally totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some beautiful decent functions – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
To use this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a great way to attempt the item out and to start with email marketing specifically if you have a little list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a excellent method to try the product out and to get going with email marketing specifically if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique components like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Develop complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
As soon as you develop a free account, you can directly begin designing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your consumers. Say you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the modifying alternatives are revealed when you need them. It‘s all really user-friendly.
Old-fashioned HTML code fans can begin based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an option for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you desire, fundamental colors, and so on. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to welcome my brand-new consumers. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks excellent. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email campaign, I‘ve developed a circulation where my new customers get 2 e-mails in two days. For my convenience, I separate customers who clicked on my email. Once the project begins, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop total client journeys. Create your own automation, develop customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel structure process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page template. Smart! GetResponse Mail
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to choose greater plans.
I adore that I can develop a entire funnel in one control panel, all with the ability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly create a tailored website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a feature or item you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently uses 198 templates. To be sincere, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and get the right aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as numerous versions as you want, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here. To examine an email marketing platform you have to look at client assistance and prices plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a premium service for a great deal of people, however diving into its virtues and flaws will assist expose whether it is a great suitable for your business in particular.
What GetResponse Is Good At
GetResponse is developed to help you produce and perform impactful email marketing campaigns in line with your sales method. The tool is rich in functions while still being easy to use for individuals with differing ability levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, strolling you through the procedure of building your very first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are educated, useful, and fast to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous advantages for users. Support and convert leads with highly targeted campaigns. Develop engagement and consumer loyalty through appropriate messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly any person can set up an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise allow for advanced segmentation. Develop lists of customers with comparable qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are more likely to respond and act.
Flexibility to develop: GetResponse enables you to create professional-looking emails with ease. Users love the large number of email templates readily available, but you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and recycle style aspects from emails that have actually been successful in the past. In any case, it‘s simple to make your e-mails stick out, even with minimal or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Integration constraints: When you implement a new tool, you want something that fits into your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not instantly develop mobile-friendly variations. Thus, you need to develop the landing page view for mobile visitors individually. This seems like a huge miss, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan utilized to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you normally don’t want to need to phone somebody or complete a type and await an answer. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can fix more complicated problems.
Assist Center
While live chat is the primary assistance option on offer, a quick click of the enigma button on the homepage takes you to the extra help choices. You can choose to:
- Submit a fast form to email GetResponse
- Search material in the Help Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video trips, the Help Center, and all the customer support alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise assist you enhance your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat alternative and while fantastic, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars include. This places a big restriction on lots of businesses, but particularly big ones. They are more likely to have a large audience that far goes beyond 500 people.
Lastly, although not a huge problem, the fact that many of the GetResponse combinations count on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you.GetResponse Mail