We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse View Import History
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should be able to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse View Import History
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an limitless number of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – customized rates
- Max2 – customized prices.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated functions (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days for free, through a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to construct intricate autoresponder sequences based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends suggestion emails to your website visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some lovely decent features – the plan lets you gain access to core email marketing features, the full variety of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to use any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a great way to try the product out and to get going with email marketing particularly if you have a small list and simply wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add unique aspects like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can conserve templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
Once you create a complimentary account, you can directly begin designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing options are revealed when you require them. It‘s all really instinctive.
Old-fashioned HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is good to know that there is also an alternative for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and look of your email. Establish the number of columns you want, standard colors, etc. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to regular newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my brand-new consumers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks excellent. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I have actually created a circulation where my new consumers get 2 emails in two days. Then, for my convenience, I separate customers who clicked on my email. When the project starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build complete customer journeys. Produce your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The whole funnel structure process is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the template, modify your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for higher plans.
I adore that I can develop a entire funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly generate a tailored website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange elements, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to sell a item, I can include a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 design templates. Although to be sincere, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and grab the right components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you create as many variants as you desire, in addition to forms and thank-you pages. GetResponse View Import History
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more fancy functions. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here however. To review an email marketing platform you need to look at client assistance and prices plans.
GetResponse: The Excellent and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a premium service for a great deal of individuals, but diving into its virtues and defects will help reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, strolling you through the procedure of building your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, useful, and fast to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has various advantages for users. Nurture and transform leads with highly targeted campaigns. Build engagement and consumer commitment through relevant messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an innovative automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions also permit advanced segmentation. Create lists of subscribers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization implies that recipients are more likely to react and take action.
Freedom to develop: GetResponse permits you to create professional-looking emails with ease. Users like the large number of email design templates available, however you can likewise use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle style elements from emails that have actually been successful in the past. In any case, it‘s easy to make your e-mails stick out, even with minimal or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of private subscribers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration restrictions: When you implement a new tool, you want something that suits your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, especially with job management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool does not instantly produce mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors separately. This seems like a big miss out on, given that many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, basic changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To open innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you typically do not want to have to phone someone or complete a form and wait for an answer. That‘s why live chat is such a helpful tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can fix more complex issues.
Assist Center
While live chat is the main support option on offer, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Fill out a fast kind to email GetResponse
- Browse product in the Assistance
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video tours, the Help Center, and all the customer assistance choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also help you enhance your total marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is great.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are also rather effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat alternative and while fantastic, lots of business owners would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars feature. This puts a big restraint on lots of businesses, but particularly big ones. They are more likely to have a large audience that far surpasses 500 individuals.
Lastly, although not a huge problem, the truth that a number of the GetResponse combinations rely on Zapier is barely perfect.
We suggest providing the free trial a spin. The platform has a lot to use if you pick the ideal plan for you. GetResponse View Import History